Plante & Moran gives thrive a voice

Plante & Moran's “Thrive” campaign, introduced in late 2003, has recently entered a new phase that includes the firm's first-ever regularly scheduled and formally produced radio commercials.

The three customized 60-second radio spots will air initially on Chicago's WBBM-AM, targeting Chicagoland's business decision makers. The ads highlight the firm's Financial Institutions, Manufacturing & Distribution, and Construction & Real Estate practices and feature details on how we continue to help our clients THRIVE.

“Our goal is to increase marketplace awareness of what makes Plante & Moran different,” says Russ Molinar, Director of Marketing and Practice Development. “ And that begins by taking the time to listen and understand our clients' needs and specific issues and challenges. As the radio spots say, it's not in the drinking water; it's in the level of service they're afforded by working with a professional service firm like Plante & Moran.”

To hear the commercials, click on the links at right. Hear how Plante & Moran helps clients thrive.