For the counsel and guidance of present and future members of the Plante Moran team, we set forth this brief statement of what Plante Moran is, our Philosophy, and the relationship between our Philosophy and our firm's Spirit, Vision and Strategy. Our ongoing attention to these matters will continue to be among the most important responsibilities of each of us.
Plante Moran will be a broad-based professional certified public accounting and consulting firm. We will proactively pursue and respond to the needs of clients by rendering a wide range of high-quality professional business consulting services commensurate with our collective abilities and representing true value in relation to cost. Although we will continue to operate the firm in conformance with sound business practices, we will remain a professional firm with our primary emphasis on serving, not profit.
Plante Moran is guided by our Philosophy that is based on certain core values and perhaps best expressed in condensed form by the Golden Rule: "Do Unto Others As You Would Have Others Do Unto You." It is symbolized by the Plante Moran gold ruler and implied in the Plante Moran motto: "We Care." We care about our clients, we care about our work, we care about our families and our communities, and we care about each other.
Although the Plante Moran Philosophy can be summarized by the Golden Rule, it is comprised of many principles, such as those in our Statement of Principles namely: Service, Ethics, Recruitment, Compensation, Individual Progress, Advancement, Teamwork, Delegation, Education, Leadership, Individual Freedom, Communication, Decision Making, the Common Good and Balance.
These important principles include fairness; doing everything reasonable for the individual up to the point of harming the team; helping the individual to become all that he or she is capable of becoming; optimizing, rather than maximizing, our financial success; and doing what is right for the right reasons, with major emphasis on the long-range consequences of our decisions.
Although we will continue to expand and refine the Principles embodied in the Plante Moran Philosophy, our emphasis will be on communicating, exemplifying and living the Golden Rule day in and day out.
Our Plante Moran Spirit is the sum of our attitudes and feelings toward clients, each other, ourselves, the firm, its Principles and its Philosophy and how we collectively and individually practice the Golden Rule. We are committed to maintaining and enhancing our Spirit by constant attention to our Philosophy, by reinforcement through adding only persons of goodwill, by individually practicing and supporting behavior that exemplifies caring attitudes and by discouraging behavior that does not.
Little of consequence is accomplished unless there is first a dream. After each dream comes the work to make the dream come true. Our Vision is that we will be relentless in our pursuit of:
- Providing 100% of our clients with unmatched service, and
- Having 100% of our staff members realize professional and personal fulfillment while taking joy in making the dream come true.