Plante & Moran's New Web Site Showcases Web Design and Development Expertise
SOUTHFIELD, Michigan — Plante & Moran, PLLC, the nation’s 12th largest certified public accounting and business advisory firm, has launched a new version of its firm Web site, www.plantemoran.com. The new site features advanced SEO capabilities, social media integration, unique solution finder functionality, and other interactive tools.
“Since the launch of the new plantemoran.com in July 2009, we’ve experienced a 33% increase in Web traffic” said Jeff Antaya, chief marketing officer, Plante & Moran. “This not only has lead to a great deal of new business for the firm, but also has allowed us to increase our communication with clients and provide them with interactive tools to help their organizations.”
Designed by Plante & Moran’s Web development team, the Web site uses the Microsoft Office Sharepoint Server platform as its web content management solution.
“By providing design, development, and implementation of browser-based software applications, the Plante & Moran Web development team has consistently worked with companies of all sizes to create and organize the most functional and intuitive systems for internal and external use,” said Plante & Moran partner John Bissa, who leads the firm’s Web development team.
The site features a unique solution finder functionality to help visitors quickly and easily identify industry and subject-matter experts and sources. Using filters to deliver tailored resources to help solve business problems, the solution finder uses a visitor’s company role and company industry information to offer a customized list of relevant challenges, and the Plante & Moran resources specifically designed to address those challenges.
“We expect our new solution finder application to provide Web site visitors a more comprehensive and interactive online experience that helps proactively solve visitors’ business challenges,” said Bissa. “It’s an example of the same solution-oriented approach we counsel our middle-market business clients to provide every day.”
Plante & Moran’s Web development team creates web-based solutions to meet every business need. Services include planning, design, and deployment of Internet, extranet, and intranet solutions that simplify information exchange and support branding and related efforts. Plante & Moran offers extensive industry experience and a deep understanding of information architecture to deliver sophisticated and comprehensive solutions to business problems.
About Plante & Moran
Plante & Moran is among the nation’s largest certified public accounting and business advisory firms, providing clients with tax, audit, risk management, financial, technology, business consulting, and wealth management services. Plante & Moran has a staff of more than 1,600 professionals in 21 offices throughout Michigan, Ohio, and Illinois with international offices in Shanghai, China; Monterrey, Mexico; and Mumbai, India. Plante & Moran has been recognized by a number of organizations, including FORTUNE magazine, as one of the country’s best places to work.