Second Annual Innovation Survey | Plante Moran
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 Second annual innovation survey from Plante Moran and NewNorth Center to evaluate innovation in the Midwest

SOUTHFIELD, Mich. – Plante Moran, PLLC, and NewNorth Center are calling on Midwest businesses and organizations to share how they use innovation to increase revenue, improve quality and cut costs in a survey distributed today.

The second annual Innovation Quotient survey from Plante Moran, the public accounting, tax and business advisory firm and NewNorth, the executive education and innovation training institute, will help define and benchmark innovative practices. These include concepts that are relevant to specific industries. The 15-minute survey targeting C-level business executives asks questions that measure innovation initiative and activity, the business value of innovation, and drivers and constraints on innovation.

This year, Plante Moran and NewNorth are collaborating with 24 industry organizations, trade groups and business organizations in Illinois, Michigan, Indiana and Ohio to identify innovation issues and to distribute the survey to their members. This year’s survey focuses on measuring the true value of innovation from revenue-producing and cost-saving standpoints. A set of industry-specific questions has been added to focus on products, services, and processes that are relevant to certain industries.

More than 500 business leaders from Michigan, Ohio and Illinois participated in last year’s Innovation Quotient survey, which found that:

  • Executive teams must embed innovation into their corporate strategy
  • Patents are only one of many indicators of innovation
  • Formal development and commercialization processes are critical
  • Budgeting for innovation translates into accountability
  • Rewards are essential

“We hope to learn more about what drives innovation and share those findings so that we can contribute to the body of knowledge about what helps organizations to grow,” said Gordon Krater, Plante Moran managing partner. “The increased number of collaborators in this year’s survey underscores the importance of continuing to gauge our innovation quotients as a factor in the success of our businesses and our communities.”

This year’s collaborators include: Chicagoland Chamber of Commerce, Columbus Chamber, Community Bankers Association of Illinois, Cornerstone Chamber of Commerce, Detroit Regional Chamber, European-American Chamber of Commerce, Grand Rapids Area Chamber of Commerce, Greater Elkhart Chamber of Commerce, Holland Area Chamber of Commerce, Illinois Health Care Association, Illinois Manufacturers’ Association, Indiana Bankers Association, Kalamazoo Chamber of Commerce, Lakeshore Advantage, Michigan Community College Association, Michigan Bankers Association, Michigan Council of Women in Technology, Midwest Technology Leaders Conference, Ohio Association of College & University Business Officials, Ohio Health Care Association, Ohio Manufacturers’ Association, PolymerOhio, Inc. and The Right Place.

All survey participants will receive a customized report benchmarking their organization’s Innovation Quotient against innovation’s best-in-class practices. Plante Moran and NewNorth will publish their findings in a white paper and hold a webinar to review overall results. The study wraps up in mid-June.

“We look forward to deepening our understanding of how to make innovation more intentional and profitable within a business setting,” said Nate Young, president of NewNorth Center. “In our second annual survey, we hope to further demystify the process of innovation and provide meaningful benchmarking opportunities for businesses and organizations.”

For more information, to view or participate in the survey, visit the Innovation Quotient Survey web page.

About NewNorth Center

NewNorth Center is a nonprofit, hybrid education and business institution. The Center specializes in innovation assessment, immersive skills training, research, executive education, workshops, seminars and an annual Design in Business Summit. The Center’s portfolio features design-centric, post-graduate business programs formulated expressly to bring increased value to local, regional and national companies and organizations. For more information, visit

About Plante Moran, PLLC

Plante Moran is among the nation’s largest certified public accounting and business advisory firms, providing clients with tax, audit, risk management, financial, technology, business consulting, and wealth management services. Plante Moran has a staff of more than 1,600 professionals in 21 offices throughout Michigan, Ohio, and Illinois, with international offices in Shanghai, China; Monterrey, Mexico and Mumbai, India. Plante Moran has been recognized by a number of organizations, including FORTUNE magazine, as one of the country’s best places to work.

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