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Market Segmentation Assessment

Before you enter a new market segment, let us do your homework

Perhaps you’re already successful in one segment and are preparing to enter another one. Perhaps you’re considering buying a company that’s in a different market segment.

Plante Moran will conduct a comprehensive assessment for you, beginning with primary and secondary research to learn:

  • Who are the customers in this segment?
  • Who are the chief competitors and what is their market share?
  • Who are the suppliers to this segment?
  • How do they buy?
  • What are the general market trends?
  • What are the technical trends?
  • How big is this market segment?
  • Are the drivers positive or negative?
  • What are the investment requirements in order to stay competitive?
  • Will government regulations affect this segment?

This market assessment is comprehensive, thorough and impartial. It will give you all the facts you need to make a sound business decision. We, of course, will include our recommendation for entry or avoidance.