This white paper contains the consensus of a group of experienced, professional, and highly respected senior living industry analysts. It examines the fundamental assumptions used in market analysis across various product types, such as independent living, assisted living, and memory care.
Through a series of meetings and conference calls, the Methodology Task Force organized itself into four groups, each of which focused on one of the following topics:
- Data Sources
- Age and Income Qualifiers
- Adult Child Households
This paper recognizes the importance of both quantitative and qualitative information and judgment based on experience as the context for the essential elements of a market study. In some instances, varying viewpoints highlighted the fact that differing methodologies exist when evaluating a market. However, the group built a consensus around the criteria used in market analysis.
It has become critically important for decision-makers to understand the underlying assumptions in any study, how they are applied to the evaluation, and the strengths and weaknesses inherent in both the assumptions and the data sources.