Reach out to staff for referrals.
Whether your company employs five people or 5,000 people, your best source of talent is your existing staff. They’re your best salespeople as they know what it’s really like to work there. So tap into that. Those in the technology industry are often heavily involved in local meet-ups and continuously network and share new ideas. Ask your staff to recommend candidates for job openings, and consider offering a recruiting bonus if a candidate is hired and remains at the company for a specific period of time.
Ensure your website and social media are critical differentiators.
It’s not enough to just “be there”; you have to stand out. Millennials are a generation raised on technology and social media. If you don’t have a strong, engaging presence you won’t even be considered. Use your recruiting website and Facebook pages to provide a glimpse into what it would be like to work at your organization. Include photos or videos of the fun things you do or the ways you give back to the community— anything that gives candidates a sense of your culture. In addition, be sure to monitor what’s being said about you on social media sites, such as LinkedIn and Glassdoor, or through local technology groups. Word of mouth — particularly when it’s negative — spreads a lot more quickly than it used to.
Be visible in your industry and community.
Don’t expect talent to come to you, you need to go to them — online and in the community. Local city networks, such as Built in Chicago, are an invaluable source of talent and networking opportunities. Also, get out there and network with other businesses. Understand the competitive landscape — what are your competitors’ strengths and weaknesses, and how do you measure up? The more you understand your potential employees and what you’re up against, and the more visible you are in the community, the better your odds of attracting the talent you want.
Openly discuss career aspirations, and create promotion guidelines.
Wondering if your top talent intends to stay at your company for the next 10 years or so? Ask. Most people will be up front with you, and it could lead to a mutually beneficial discussion about opportunities within your organization.
Speaking of opportunities, some staff will expect to be promoted more frequently than others. Be candid with staff about expectations — how long should they occupy their current position before advancing, what skills will they need to develop to ready them for the next opportunity — and keep your expectations reasonable. In many cases, successful retention might mean keeping top talent for eight years instead of three; no matter how great an organization, it’s rare for a staff member to spend their entire career at one place.
Draft succession plans for key positions, and develop and train your workforce.
Identifying your next level of talent is paramount. Equally important is training that talent to be able to fill key positions when the time comes. This could be formal training, on-the-job mentoring, or anything in between. And remember — retention doesn’t necessarily mean holding on to specific people; equally important is retaining knowledge and passing skills as appropriate through the organization.
Create a culture where people want to come to work.
Demonstrate that you genuinely care about your staff by communicating with them, supporting them, and valuing them. You don’t need to (and possibly can’t) offer a lot of money to create a strong culture, but you do need a workplace where staff can enjoy the 40+ hours a week they spend at your organization. Game rooms, free food, flexible work environments, on-site gyms. These types of perks encourage staff to stay at work and aide in Millennials’ desire to meld work and play. But don’t be complacent with perks. Keep doing new and unique things to make your organization stand out from the rest.
Probe more deeply into those poker faces.
Some people wear their emotions in their expressions, and it’s easy to see when they’re stressed out or displeased. Others…not so much. Rather than assume that these staff are satisfied, reach out to them. Ask how they’re doing and what could be better. This presents an opportunity for an honest dialogue and — if necessary — a way to re-recruit staff to your organization.
Appropriately challenge individuals.
When it comes to motivation, there’s no “one size fits all” solution. Regardless of one’s level or ability, however, it’s important that all staff feel challenged and are given tasks that appropriately stretch and motivate them in a way so that, upon completion, they feel a sense of accomplishment and satisfaction. Millennials want to be game changers, so challenge them and give them the opportunity to do so. Consider giving your staff time to work on independent projects to allow their creativity to flourish.
Pair innovators with developers.
Some people are better at generating ideas; others are better at building off those ideas. It’s important to understand these team dynamics. Pair individuals up in order to maximize skillsets and outcomes. For example, pairing innovators might seem like a great idea…until days later they’re still innovating with little or no execution. Another tactic could be to incorporate firmwide presentations and brainstorming sessions. This will help spur energy throughout the company and will make everyone feel like they’re apart of the big picture. Your staff will be able to feed off of each other and cross-collaborate, ultimately improving every project.
Understand your staff’s career desires and need for variety.
Some people aspire to become a CEO from day one; others are fine working as an administrative assistant for the entirety of their career. Get a sense of what attracted staff to their positions and what they hope to get out of them. Where do they expect to be in five years? Having this information will help in properly motivating them.
In addition, finding the right variety is key. Some people prefer to be the go-to expert in a very narrow area while others would prefer a broader skillset. Ask about their preference and then support their career development accordingly.
Staffing is a critical issue for all businesses. While there’s no surefire recipe for success, these 10 tips can help you recruit, retain, and motivate staff.