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March 28, 2017 Article 1 min read
Outside of the staffing crisis, the senior living industry's biggest challenge is adapting to serve the "middle-income" market. Join us on April 26 at LeadingAge Illinois to hear our solutions.

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Outside of the staffing crisis, the senior living industry’s biggest challenge is adapting to serve the “middle-income” market.

Defined as the group of older adults who straddle the fence between affluence and hardship, these millions of Americans are facing increasing financial pressure to afford to live in a senior living community. Without major changes to the way we build and operate senior living facilities, this population may find themselves underserved.

Serving the middle income senior housing market

Join us on Wednesday, April 26, at LeadingAge Illinois for our presentation, “Serving the Middle Income Senior Housing Market.”

From 10:15 to 11:15 a.m., Principal Dana Wollschlager and Vice President Jamie Timoteo will speak about available alternatives and options for providing housing and services to the middle-income older adult population.

After the presentation, you’ll find Dana, Jamie, and the rest of Plante Moran Living Forward team at Booth #519 with our colleagues from Plante Moran. We’d be happy to discuss the middle-income challenge with you during the expo or in a one-on-one meeting around the conference events.

Schedule a one-on-one meeting >>

Event information

Plante Moran Living Forward and Plante Moran are a Silver Sponsor of the event, which will be held April 26-28, 2017, at the reimagined Navy Pier in Chicago, Illinois. Additional information can be found online at annualconference.leadingageil.org.