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April 25, 2017 Article 1 min read
The senior living industry faces significant challenges trying to develop and run middle-income-friendly facilities. Learn how to overcome these challenges and serve an underserved market.

Image of people shaking handsThe senior living industry is abuzz with talk about the middle-income market. The middle-income market is a segment of the older adult population with income and assets slightly in excess of qualifying for traditional affordable housing but not enough to move into an entrance fee community or private-pay senior living community.

As this population swells in size with each new wave of retiring Baby Boomers, developers and providers will face significant challenges trying to develop and run profitable facilities to serve them.

How to serve the underserved middle-income market

To discuss this critical agenda, join us May 22–24 during the 2017 LeadingAge Colorado Annual Conference and Exhibition.

  • Time: Wednesday, May 24, 9:30–10:45 a.m.
  • Educational session: Session #402, “The Next Big Challenge: Serving the Middle Income Senior Housing Market”
  • Presenters: Dana Wollschlager, Principal and Practice Leader; Jamie Timoteo, Vice President

Our colleague from Plante Moran’s Management Consulting group, Jessica Tower, will also be speaking. Her session, “Stop the Revolving Door: 4 High-Impact Strategies for Reducing Executive Turnover,” will be on Tuesday from 2–3:15 p.m.

Let’s discuss solutions for your organization

Our team is available throughout the conference if you’d like to meet up. We’d be happy to discuss how our feasibility, site selection, and development consulting services could be helpful to your organization as you plan for the future.

Schedule a meeting >>

We look forward to seeing you at the Park Hyatt in Beaver Creek come May.