Skip to Content
Despite headwinds in trade, manufacturing, and business investment, the consumer sector remains quite healthy.

9-19 Consumer Main

Despite some growing concerns on a range of fronts, the health of the consumer sector shouldn’t be overlooked as a relative bright spot in the economy. Consumer spending, which comprises nearly 70% of economic activity, contributed to the lion’s share of GDP growth in Q2. There are ample reasons to believe it could continue. 

American households remain in a generally solid financial position, supported by low unemployment, plentiful jobs, and moderately growing income. In fact, household balance sheets are the strongest they’ve been in over 40 years, with low debt service ratios (debt payment requirements relative to disposable income) and high relative savings rates, as illustrated in the chart above. As a result, various measures of the consumer mood illustrate that, despite a range of uncertainties, consumers remain quite upbeat in their assessment of their personal financial circumstances and current economic conditions. Despite slipping recently, consumer sentiment is still hovering near an 18-year high, which generally correlates well with future growth in spending.

Given the slowdown in other areas of the economy, we continue to monitor incoming data for signs of any spillover into the consumer sector. For now, however, consumers appear well positioned to spend, continuing as the primary engine of growth for the economy.

Past performance does not guarantee future results. All investments include risk and have the potential for loss as well as gain.

Data sources for peer group comparisons, returns, and standard statistical data are provided by the sources referenced and are based on data obtained from recognized statistical services or other sources believed to be reliable. However, some or all of the information has not been verified prior to the analysis, and we do not make any representations as to its accuracy or completeness. Any analysis nonfactual in nature constitutes only current opinions, which are subject to change. Benchmarks or indices are included for information purposes only to reflect the current market environment; no index is a directly tradable investment. There may be instances when consultant opinions regarding any fundamental or quantitative analysis may not agree.

Plante Moran Financial Advisors (PMFA) publishes this update to convey general information about market conditions and not for the purpose of providing investment advice. Investment in any of the companies or sectors mentioned herein may not be appropriate for you. You should consult a representative from PMFA for investment advice regarding your own situation.