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May 24, 2019 Article 5 min read
Sally Heffernan, Plante Moran Living Forward vice president and market study expert, sheds light on the fastest-growing senior living markets in this Senior Housing News white paper.

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The senior living industry’s concerns about overbuilding and occupancy decline have many people talking about where the hidden gems are in terms of opportunities for new development.

We’ve offered our own analysis on the subject, pointing out the top three metros for senior living development based on market activity, penetration rates, and demographics in a recent blog post.

Others, like Senior Housing News and Hunt Real Estate Capital, are looking at population growth and other high-level data points to understand which markets are optimum growth targets. Their white paper, Inside the 3 Fastest-Growing U.S. Aging Markets, examines three states that have experienced more than 50% population growth among the 65+ population in the last decade: Nevada, Colorado, and Arizona.

As a recognized expert in market study analysis, Plante Moran Living Forward Vice President Sally Heffernan weighs in on why markets in the west and southwest are standing out, how active adult and other new offerings are upping the competition, and what role occupancy and rent growth have in the analysis. Read about it in the white paper: