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Coronavirus has shown the true value of cash reserves

June 1, 2020 Article 4 min read
Authors:
Jaime Eckels Wealth Management
The COVID-19 crisis is highlighting the importance of having a personal cash reserve, not only for peace of mind, but also to open doors to new investment opportunities. Jaime Eckels shares her strategy in Kiplinger.
Woman sitting at table looking at a notebook

One of the hardest parts about being a financial planner is convincing people to do things they’d rather ignore.

When times are good, it’s easy for people to avoid putting in place strategies that create some short-term work and discomfort in exchange for long-term benefit and security. That’s why crises like the current pandemic can serve as a valuable wake-up call, taking our advice out of the realm of theory and making it very real.

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