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Can suppliers avoid extinction as the automobile pivots to electric?

June 8, 2021 Article 5 min read
Daron Gifford

With every major automaker focusing capital investments on new electric models, suppliers need to understand where the industry is headed — and act fast. Daron Gifford outlines how to turn the coming disruptions into new opportunities via Automotive News.

Photo of a gas station at night.When technology transforms an industry, it can begin quite slowly … and then it happens all at once.

Take the first iPhone. When it first launched in 2007, it was often discussed with derision as many failed to grasp its revolutionary potential, especially by traditional cellphone makers. Yet since then, it’s transformed the way we communicate and live. It’s destroyed legacy players and forced an entire industry to adapt to its technology, rather than the other way around.

We’re now at a similar pivot point in the auto industry.

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