Southfield, Mich., July 10, 2017 – Plante Moran, one of the nation’s largest public accounting and business advisory firms, has launched a new website designed to quickly and effortlessly connect visitors with thought leadership that supports their business and personal goals.
“While the new site offers a fresh new look and easy navigation, it’s much more than a rebranding effort,” said Plante Moran’s Chief Marketing Officer, Jeff Antaya. “We’re adapting our web presence to be friendly to how users navigate and browse online content and more closely match the excellent client service our client’s report when working with our partners and staff.”
In addition to being mobile friendly and compliant with the Americans with Disabilities Act, the new site features advanced search and tagging features that abandon the traditional “organization structure” website model. Instead, visitors will encounter a site navigation that supports their intuitive browsing patterns. The result is visitors spend more time learning and less time searching.
“At Plante Moran, client service is a top priority,” said Plante Moran’s Managing Partner, Jim Proppe. “We provide clients with a holistic business strategy that’s tailored to their needs. That’s what clients, prospects, and information-seekers will experience when they visit our new website.”
In conjunction with the launch of the new plantemoran.com, the firm’s new web presence includes the sites of its affiliated entities: Plante Moran Cresa, Plante Moran Living Forward™, Plante Moran Real Estate Investment Advisors and Plante Moran Wealth Management.
“Effective digital marketing is the future — and there are no signs of that changing anytime soon,” Proppe adds. “Staying current is important, but doing it right is key. With the new plantemoran.com, we’re mastering both.”
About Plante Moran
Plante Moran is among the nation's largest accounting, tax and consulting firms and provides a full line of services to organizations in the following industries: manufacturing and distribution, financial institutions, service, health care, private equity, public sector and real estate and construction. Plante Moran has a staff of more than 2,200 professionals in offices throughout Michigan, Ohio, and Illinois with international offices in Shanghai, China; Monterrey, Mexico; and Mumbai, India. Plante Moran has been recognized by a number of organizations, including FORTUNE magazine, as one of the country's best places to work. For more information, visit plantemoran.com.