Beyond repair? New Nissan CEO has bigger problems than Ghosn
Lagging sales, stalled innovation, and internal turmoil have caused Nissan to struggle breaking into the United States auto market. As operating profits drastically decrease, Daron Gifford weighs in on what this means for dealerships.
With the appointment of a new CEO in October 2019, Nissan has made a complete leadership overhaul and strategy change, but retailers worry that isn’t enough to keep dealerships afloat in the United States. Daron Gifford, Plante Moran’s automotive consulting expert, believes dealers want price stability and incentives to help cushion the blow of falling sales. Though expensive in the short term, this solution could help dealers avoid bankruptcy.