Photo of Daron Gifford

Daron Gifford

Partner Strategy Consulting Services Leader, Commercial Due Diligence Services Leader Auburn Hills

My mother is Japanese — she and my father met in Tokyo during the Korean War — and in December 2016, I was able to take her back to Japan to reunite her with her sisters after 31 years of separation. It was truly a joy to see them all together again!

Daron Gifford
Partner, Strategy Consulting Services Leader, Commercial Due Diligence Services Leader

Experience

My clients look to me to provide insights to help their businesses grow, using objective, data-driven analysis. They appreciate my straightforward advice to help them make decisions; whether it’s good news or bad, I’m always candid because I know, in the long run, it’ll help them reach their goals.

Given my passion for strategic thinking and problem-solving, it made sense that I go into strategy consulting, and I’ve been fortunate to spend the past 40 years focusing on the automotive industry. One of my greatest accomplishments at the firm has been establishing our team as a global leader in the automotive industry through thought leadership and speaking engagements in countries like Mexico, Japan, India, and Germany. I’m currently writing a book on how technology is shaping both automotive and manufacturing sectors. I like looking forward — and to me, a good strategy means one that’s applicable today, tomorrow, and 10 years from now.

Outside of work, my true passion lies with my family. The success of my wife and children motivates me every day, and it’s a personal goal of mine to help them reach theirs. I’m also involved in the community — I like to volunteer with my wife to support the South Oakland Shelter, and I’m associated with the Notre Dame Preparatory School and Marist Academy, where I’m chairman of the board of trustees, and the St. Elizabeth Ann Seton parish, where I’m a finance committee member.

I hold a bachelor’s degree in industrial administration from Kettering University and an M.B.A. from the University of Virginia, Darden Graduate School of Business.