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Market Studies and Site Selection

Our unrivaled senior housing market analysis and site selection services provide invaluable insight. Identifying and acquiring the optimal location for a senior living facility is one of the most crucial elements of project planning. Let our in-house real estate and senior living market study team show you all your options.

After completing nearly 200 senior living market studies and representing clients in millions of square feet of real estate transactions you gain perspective. From developing a new green field for an independent living community to expanding memory care services within your assisted living community you will feel confident your senior living development project will be successful. Our team is especially adept in locating pocket markets in many frequently overlooked primary and secondary senior housing markets.

Our ‘boots on the ground’ research and analysis looks beyond quantitative demand estimates from secondary sources, and instead calculates current economic conditions based on extensive on-site research of existing services and price points.

Senior living operators like you benefit from our in-house real estate team who provides a complete range of services, including:

  • Site search and real estate transaction services
  • Lease, buy, build analysis
  • Comprehensive cross-site comparative financial modeling
  • Property due diligence

If you want to feel confident your senior living development will be successful before you break ground or expand. Let’s start a conversation today.

Up Next

Market Studies and Site Selection Thought Leadership

  • Market Feasibility Disrupted: Rethinking Industry Norms
    With today's complex industry factors and an increasingly competitive market, the senior living marketplace is starting to identify deficiencies in current market studies and due diligence. Senior living owners and operators seeking expansion may want to consider a new approach.
    Jamie Timoteo Plante Moran Living Forward Dana Wollschlager Plante Moran Living Forward
    Webinar June 14, 2017 1 hour watch
    Gaining a new perspective on senior living market studies image
  • Market snapshot: Indianapolis MSA
    Today's senior living trends can have a huge impact on your organization, especially as you plan for your future. Download our free market report to understand the trends affecting your market so you can plan confidently.
    Sally Heffernan Plante Moran Living Forward Katie Trice Plante Moran Living Forward Jamie Timoteo Plante Moran Living Forward
    Article Q1 2017 10 min read
    Image of long sidewalk and buildings in Indianapolis, Indiana
  • Market Snapshot: Minneapolis MSA
    As you plan for your organization's future, it's imperative you understand the senior living trends that can have a huge impact on your growth. This report uncovers the trends you want to know as you plan for the future of your community.
    Sally Heffernan Plante Moran Living Forward Jamie Timoteo Plante Moran Living Forward Katie Trice Plante Moran Living Forward
    Q1 2017 10 min read
  • Let’s meet at LeadingAge Colorado’s Annual Conference and Exhibition
    The senior living industry faces significant challenges trying to develop and run middle-income-friendly facilities. Learn how to overcome these challenges and serve an underserved market.
    Dana Wollschlager Plante Moran Living Forward
    Article April 25, 2017 1 min read
    Image of people shaking hands

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Our Team

Our dedicated senior living market study and real estate site selection team will help ensure the success of your project from the start. And unlike other firms, we don’t operate or invest in senior living facilities — we’re completely independent and neutral. This means the advice and analysis our team provides is free from any conflicts of interest and is solely focused on bringing you the most impactful and cost-effective solution for your organization and project.