Your definition of "wealthy" starts with a personal CFO
You wouldn’t run a company without a CFO, why manage your wealth without one?
Most businesses rely on a chief financial officer (CFO) to guide their financial strategy and long-term planning. Your Plante Moran Wealth Management advisor can bring that same perspective to your personal financial life — aligning investments, tax strategy, estate planning, and major financial decisions with your goals.
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Tax strategy
Optimize your tax position, year over year
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Investment management
Aligning risk and returns with your life goals
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Estate planning
Supporting your legacy and family’s future
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Risk management
Identifying vulnerabilities before they become problems
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Professional team
Quarterback for your CPA, attorney, and insurance advisors
Understanding your personal CFO partnership
Do I still need my CPA and attorney?
Absolutely — your personal CFO enhances these relationships by coordinating everyone's efforts. Think of your personal CFO as the conductor ensuring every professional plays their part at the right time for your benefit.
How often will my personal CFO reach out proactively?
Your personal CFO relationship is meant to evolve with you — an ongoing, proactive dialogue fit to your needs. Rather than checking in at random intervals, your personal CFO stays connected and involved as your financial life changes, bringing ideas and opportunities forward at a pace that fits your unique situation.
How quickly can I access my personal CFO for urgent decisions?
Beyond a trusted advisor, a personal CFO is someone who has a clear view of your full financial picture. That means that when time-sensitive decisions arise, they won’t have to play catch-up — they’re prepared to guide you, accounting for your goals, assets, and priorities at every step, and accessible according to your needs.
What exactly does a wealth management advisor who serves as a personal CFO do differently?
A personal CFO goes beyond managing investments or providing standalone planning services. They oversee your financial life more comprehensively — investments, tax optimization, estate planning considerations, and long-term goal plans — under one integrated strategy, rather than addressing each area separately.
What size wealth typically benefits from a personal CFO approach?
Clients with financial complexity — such as business owners, executives, or families with multiple planning considerations — benefit most from having one advisor focused on the full picture who can tap into expert advisors across the firm for additional needs.
What’s the cost difference versus traditional wealth management?
Fees are personal, and we honor that through transparency and open conversation. Because the personal CFO model promotes integrated advice and planning — connecting each aspect of your financial life — you won’t pay for disconnected services and a disjointed approach that doesn’t support your situation. Your advisor will clearly explain fees and how we factor in your goals and circumstances.
What if your “wealthy” is closer than you think?