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Cookie Notice

Last revised: September 11, 2023

The following is information about how Plante & Moran, PLLC and its affiliated entities (collectively “Plante Moran”) use cookies on its website. For more information concerning how we collect and use information, please review our Privacy Notice.

Plante Moran and its third-party service providers use cookies to help us better understand how visitors use our website, to enhance site functionality and visitor experience, and for marketing purposes.

What are cookies?

Cookies are small data files stored on visitors’ computers or internet-enabled devices when they visit a site. Visitors’ web browsers then send these cookies back to the website on subsequent visits so we can recognize specific devices.

What cookies do we use and why?

Plante Moran uses first-party cookies and third-party cookies. “First-party cookies” are cookies managed by Plante Moran; “third-party cookies” are managed by third-party companies, which we engage for performance or marketing purposes.

The first-party cookies and third-party cookies on Plante Moran’s site can be classified into four categories of cookies which are described in detail in our cookie settings: Strictly necessary, Performance, Functional, and Marketing. Cookies settings can be managed at any time by selected the cookie settings option in the footer on the bottom of any page on the site. 

Strictly necessary cookies are required for the website to function and cannot be switched off. They are usually in response to visitor actions, such as moving around the website and using the website’s features like setting privacy preferences or filling out forms.

Performance cookies enable us to improve our website. We and our service providers, Google and Marketo, use analytic services to help us understand how effective our content is and what interests our visitors have, along with improving how the website works. In addition to performance cookies, we use web beacons/ tracking pixels and similar features to understand more about website visitors. They enable us to count visits and traffic sources and help us understand which pages of our website are the most and least popular, along with how visitors navigate the website. The information gathered by these technologies is aggregated and anonymous.

It is not our intention to use such information to personally identify any user; however, if at any time you register and sign into the website, or submit a form, we may combine such data with information from our web analytic services and cookies to analyze how you use the website in more detail.

Functional cookies are used to record information about the choices you have made and to allow us to tailor the website to our visitors. For example, functional cookies can enable us to remember your language or region or that you have already completed a survey. This information is usually not used and anonymized.

Marketing cookies assist us and our third-party providers in developing visitor interest profiles and enabling visitor-relevant advertisements on other websites visited by visitors to the Plante Moran website. The website does not use targeting cookies to deliver targeted-party websites on which we occasionally advertise to track the success of those advertising campaigns. We may use web beacons (also known as pixel tags) to determine which users have come to the website after viewing an advertisement we have served on such third-party websites. We also work with such third-parties to collect data so that we can determine the effectiveness of our ads and serve ads targeted to your interests. The use of web beacons does not provide us with any personal information, and we do not use this technology to access your personal information. It is used only to compile aggregated data about users who visit the website and to gauge the effectiveness of our ads. Web beacons do not place information on your device but may work in conjunction with cookies to monitor activity. You cannot remove or block web beacons, but you can remove or block cookies with which they work to block the collection of information about your user activity.

Do we use third-party cookies on your site?

As previously mentioned, we do use third-party cookies on the site for performance and marketing purposes. We have engaged Facebook, Microsoft, Marketo Munchkin Tracking, Instagram, and LinkedIn Analytics to provide us with web analytics and intelligence about our site which may also be used to provide measurement services and target ads. These third-party service providers use programming code to collect information about your interaction with our site, such as the pages you visit, the links you click on and how long you are on our site. This code is only active while you are on the Plante Moran website. For more information on how these companies collect and use information on our behalf, please refer to their privacy policies: Facebook at Facebook Data Policy, Google at Google Privacy & Terms, Microsoft at Microsoft Privacy Statement, Marketo at Marketo Privacy Policy, LinkedIn at Linkedin Privacy Policy, and Instagram at Instagram Data Policy.

How can you manage your interaction with cookies on this website?

Cookies settings can be managed at any time by selected the cookie settings option in the footer on the bottom of any page on the site. The cookie settings lists detailed information about not only the categories of cookies, but also specific cookies that have been identified on our site. Additionally, if you want to remove any existing cookies that you may have on your device, you can do so by managing and/or deleting cookies using options within your specific browser.

We may modify or amend this Cookie Notice from time to time at our discretion. When we make changes to this notice, we will amend the revision date at the top of this page, and such modified or amended Cookie Notice shall be effective as to you and your information as of that revision date. We encourage you to periodically review this Cookie Notice to be informed about how we are using cookies.

Contact Us

If you have questions about this Cookie Notice or Plante Moran’s Privacy Notice, please feel free to contact us by email at