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Improve census and margins with the six Ps

Presented By:
Sally Heffernan Plante Moran Living Forward Greg Hensley Plante Moran Living Forward
Wednesday, Oct. 18, 2023
12 p.m. - 1:30 p.m. EST
Watch on demand
Marketability and high occupancy in today’s competitive senior housing market can be boiled down into the six Ps: place, price, product, promotion, performance, and planning. Join us to learn how.
Father And Adult Son Take A Break With On Moving Day, surrounded by boxes in a living room

Marketability and high occupancy in today’s competitive senior housing market can be boiled down into the six Ps: place (the external market), price (monthly service fees and entrance fees and how those compare to the competition), product (physical plant and amenity and service offerings), promotion (marketing and sales), performance (operations), and planning (financial strategy for phasing improvements and strengthening the organization for growth).

In this webinar, Plante Moran Living Forward and Love & Company recount inspiring stories of how communities addressed one or more of the six Ps in developing strategic repositioning plans that successfully changed their futures. Walk away understanding the importance of a holistic approach to planning (don’t trust any consultant who doesn’t talk that way!) and how addressing each of the six Ps in your strategic plan will prepare your organization for success in the years to come.

Join us for the webinar

Hosted by Love & Company via Zoom, this webinar was held on October 18, 2023, from 12:00 p.m. to 1:30 p.m. (EST). Watch on demand.

Learning objectives

  • Explore how a holistic look at the six Ps is necessary to understand why occupancy and margins may be low so you can create a plan to strengthen your organization’s performance.
  • Learn how to address each P strategically to help your community meet the needs of the future consumer so it can stay competitive and fully occupied.
  • Gain a roadmap to executing a successful, financially feasible campus repositioning process that manages and mitigates risk.


  • Sally Heffernan, senior vice president, Plante Moran Living Forward
  • Greg Hensley, senior vice president, Plante Moran Living Forward
  • Rob Love, president and CEO, Love & Company
  • Sara Montalto, senior vice president, strategic services, Love & Company

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