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Senior living market trends

Happy baby boomer couple lying on the floor of their new home in an active adult community
4 min read
How active adult communities can attract boomers sooner
Senior living development expert Dana Wollschlager discusses active adult communities and the mix of services, amenities, property types, and price points best suited to the aging demographic of baby boomers in this Senior Housing News article.
Dana Wollschlager Plante Moran Living Forward
Article June 10, 2019 4 min read
Arrow pointing up stairs
5 min read
Inside the 3 fastest-growing U.S. aging markets
Sally Heffernan, Plante Moran Living Forward vice president and market study expert, sheds light on the fastest-growing senior living markets in this Senior Housing News white paper.
Sally Heffernan Plante Moran Living Forward
Article May 24, 2019 5 min read
Two active senior adults walking next to a forest in fall
12 min read
Active adult: Moving upstream to attract the younger consumer

An active adult strategy could be an effective way to reach across the care continuum and attract younger older adults to your brand. How do you know an active adult expansion is right for your organization?

Dana Wollschlager Plante Moran Living Forward
White Paper May 7, 2019 12 min read
Close up of a camera taking a picture of a city from far away
10 min read
Senior Living Market Snapshots: Atlanta, Chicago, Cleveland, & Philadelphia MSAs

In this quarter’s Market Snapshot reports, we offer an analysis of senior living data from four varied markets to show how vastly different the occupancy, inventory growth, and construction levels are throughout the United States.

Sally Heffernan Plante Moran Living Forward
Article Q1 2019 10 min read

Deep dive: Senior living market trends

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