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Senior living market trends

Adults 55 and older enjoying a card game at an active adult community
3 min read
Is active adult your senior living organization’s next big opportunity?

Is an active adult product right for your organization? There are critical differences between active adult and traditional senior living options, but in those differences lie possible opportunities.

Braden Russell Plante Moran Living Forward
Article December 18, 2019 3 min read
Water and skyline of Milwaukee. Wisconsin, USA
10 min read
Senior Living Market Snapshots: Chicago, Columbus, Detroit, & Milwaukee MSAs
Understanding your market area’s senior living market trends in occupancy, inventory growth, construction, and real estate is essential when planning your capital projects. In this quarter’s reports, we analyzed senior living data from markets in the Midwest.
Sally Heffernan Plante Moran Living Forward
Article Q3 2019 10 min read
Seniors at an adult day care center dancing in a large, well-lit room
7 min read
Why the time is right for bolder adult day programs in senior living
Senior living development expert Dana Wollschlager discusses how adult day cares are a growing opportunity, especially as a way to entice middle-income seniors who can’t commit to assist living. Read more at Senior Housing News.
Dana Wollschlager Plante Moran Living Forward
Article October 4, 2019 7 min read
Younger older adult seniors kayaking in a river living an active adult lifestyle
4 min read
Surprising takeaways from resident interviews at an active adult community
In a recent focus group with “younger older” adults, we got some surprising insights into the motivations behind their decisions to move into active adult community in Chicago.
Sally Heffernan Plante Moran Living Forward
Article September 3, 2019 4 min read

Deep dive: Senior living market trends

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