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The Next Big Challenge – Serving the Middle-Income Senior Housing Market [Webinar]

June 16, 2016 Article 1 min read
Patrick McCormick
Register today for the free webinar on June 22 at 1:00 p.m. CST, hosted by Senior Housing News.

Older gentleman thinking with his glasses arm in his mouth  

As a country and industry, we have done an excellent job meeting the healthcare and housing needs of high-net-worth or upper-middle-class older adults who can afford higher-end and market-rate senior living. However, we are struggling to meet the needs of our middle income older adults, who arguably have fewer options than their counterparts on either side of the spectrum.

How do we meet the needs of the older adults who have enough income and assets to disqualify them for traditional affordable housing but not enough to afford an entrance-fee community or private-pay senior living community?

On June 22 at 1:00 p.m. CST, join my colleagues Dana Wollschlager and Jamie Timoteo for a lively panel discussion with Rick Banas from Gardant Management as they clearly define the challenges we face and discuss opportunities for meeting the needs of an entire older adult cohort we are being challenged to serve.

Our panelists will discuss:

  • Industry demographics
  • Barriers to entering the market
  • Strategies to develop and operate a moderately priced facility
  • Design options to make construction affordable and marketable

*This webinar was brought to you by Plante Moran Living Forward and hosted by Senior Housing News. The recording is now available on YouTube:

Watch the webinar recording >>

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