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Communications company right-sizes real estate to support strategic company objectives

The client: Roundtable6

Headquartered in Troy, Mich., Roundtable6 (RT6) is a full-service strategic communications company dedicated to enhancing the consumer experience across a variety of sectors, providing clients with the tools necessary to build their brand voice and overall market presence.

The challenge: Site selection for new office space

RT6 was looking to right-size its real estate footprint into a smaller, more collaborative space, with the goal of boosting team morale and workplace culture. Despite a plethora of office sublease space available on the market, RT6 struggled to find space for the better part of two years. Leaders at the growing company did not have time to invest in searching for a commercial space on their own, and previous real estate brokers were not mindful of the company’s vision and budget. While subleasing was an option, RT6’s executives wanted a space that could be customized to the company’s brand identity and remain a space to call home for years to come.

The solution

RT6 engaged Plante Moran Realpoint (PMR), formerly Plante Moran Cresa, as its tenant representative to find workplace options in the Metro Detroit area that would better reflect the company’s culture and needs. PMR developed an understanding of RT6’s goals and objectives before conducting a thorough market analysis that uncovered several strategic options for relocation.

PMR assisted in identifying the right geography, building, and suite that could account for the company’s day-to-day operations and client interactions. RT6 decided on a 6,000-square-foot office space in Troy, Mich., a central location for most staff with easy access off the building entrance. The new space includes a sophisticated IT infrastructure to support both staff collaboration and RT6’s digital media services. The result: RT6 found a new home more aligned with its business needs, leveraging PMR’s real estate expertise through every step in the process

The benefit

In today’s market, many businesses are facing the challenge of understanding the appropriate amount of space and the ideal location to right-size their real estate. PMR’s tenant representation team prioritized RT6’s vision and company objectives to find the right real estate solution to meet their needs.

PMR is delighted to add another satisfied client to our impressive list of office relocation success stories. Contact us today for help with your real estate.

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