As baby boomers near their later stages in life, the need and demand for senior housing accommodations will increase exponentially. However, with middle-income households making up around 30 percent of the population, research has found that senior housing for this demographic will be virtually unaffordable.
Affordability is a major challenge facing our industry, but it is also an opportunity to have conversations about the middle market as your organization looks to the future.
In our white paper, “The Next Big Challenge: Building & Operating Middle Income Senior Housing,” we will help you understand what’s to come and what providers need to plan for, starting with:
- What defines the “middle market” and why will they be in an unfavorable position to move into your community?
- What are today’s most common options and costs for senior housing and how do they compare to what baby boomers will need as they age in place?
- Where the specific areas are that can be targeted to control development costs, and what do these modified developments look like?
Download the white paper to learn the answer to these pressing questions and prepare for the future of a high market demand and low attainable supply.
Curious about how Plante Moran Living Forward can help you overcome the Next Big Challenge? Feel free to contact us. We’d be happy to work with you on making your senior living community more adaptable to changing market needs.