Skip to Content

Market Feasibility Disrupted: Rethinking Industry Norms

Presented By:
Jamie Timoteo Plante Moran Living Forward Dana Wollschlager Plante Moran Living Forward
Wednesday, June 14, 2017
1 p.m. - 2 p.m. CDT
Watch now
With today's complex industry factors and an increasingly competitive market, the senior living marketplace is starting to identify deficiencies in current market studies and due diligence. Senior living owners and operators seeking expansion may want to consider a new approach.

Image conveying gaining a new perspective on senior living market studies 

Historically, senior living owners and operators seeking expansion follow a process: secure a market study, look at demand and penetration rates, and either pull the trigger on a project or acquisition or walk away.

With today’s complex industry factors and an increasingly competitive market, the marketplace is starting to identify deficiencies in these reports. It may be time for the normal practices to get a reboot.

Join Plante Moran Living Forward and National Investment Center on June 14, 2017, and 11 a.m. CDT for a one-hour webinar hosted by Senior Housing News. Our panel of industry experts will:

  • Uncover key concerns in the status quo related to market analysis and due diligence
  • Examine current market feasibility and due diligence reports and explain how today’s market is demanding a new approach
  • Identify critical factors that need to be re-evaluated, from staffing availability to a new normal for older adult demographics, resident income, and net worth

Digging deeper into market disruptions and the additional due diligence will position owners and operators for greater success in the future.


  • Dana Wollschlager, Practice Leader, Plante Moran Living Forward
  • Jamie Timoteo, Vice President, Plante Moran Living Forward
  • Lana Peck, Senior Principal, National Investment Center for Seniors Housing & Care
  • As moderator, Elizabeth Ecker, Senior Housing News
*This post was updated 6/20/2017 to with a link to the webinar recording, which was posted on YouTube.

Related Thinking

View of a hospital hallway that is empty.
March 21, 2023

Tough news — and providers should have it no other way

Article 1 min read
Healthcare professional kneeling down taking care of elderly patient in a chair.
March 20, 2023

Revenue-boosting strategies for a struggling SNF industry

Article 8 min read
Caregiver and senior in a wheelchair smiling while looking out a window at a skilled nursing facility
March 13, 2023

Inside three disruptive trends reshaping the skilled nursing sector

Article 8 min read