Skip to Content

Senior Living Market Snapshots: Chicago, Columbus, Detroit, & Milwaukee MSAs

Understanding your market area’s senior living market trends in occupancy, inventory growth, construction, and real estate is essential when planning your capital projects. In this quarter’s reports, we analyzed senior living data from markets in the Midwest.
Water and skyline of Milwaukee. Wisconsin, USA

Understanding your market area’s senior living market trends in occupancy, inventory growth, construction, and real estate is essential when planning your capital projects.

In this quarter’s Q3 2019 Market Snapshot reports, we offer data from four metropolitan statistical areas (MSAs) in the Midwest region:

  • Chicago, Illinois
  • Columbus, Ohio
  • Detroit, Michigan
  • Milwaukee, Wisconsin

Sneak peek into our Market Snapshot reports

Occupancy

All four markets we analyzed saw independent living occupancy rise since last quarter, with rates in the mid-80% to low 90% this quarter. Three of the four markets we analyzed show assisted living occupancy rates in the low 80% range, while Detroit came in at about 79%. Most of these averages are below the average occupancy levels seen in their respective regions.

Absorption

Independent living and assisted living absorption were positive in all the markets we analyzed. Compared to last quarter, all the markets saw increases in their absorption rates for both independent living and assisted living except the Columbus MSA’s independent living, the Milwaukee MSA’s assisted living, and the Detroit MSA’s assisted living.

Inventory growth and construction

The Chicago MSA’s independent living continues to have a large number of units under construction and strong inventory growth. Independent living inventory growth across the other three markets was more varied. The Milwaukee MSA and Columbus MSA both saw increases in their inventory growth rates; the Detroit MSA lost inventory. Construction numbers for independent living have risen in the Detroit MSA compared to last quarter but have remained the about the same for the Milwaukee MSA and Columbus MSA.

The Chicago MSA and Columbus MSA have seen its assisted living inventory growth rise drastically. The Milwaukee MSA’s and the Detroit MSA’s inventory growth slowed this quarter compared to last quarter. The number of units under construction has decreased in all four markets since last quarter.

NEW! Real estate and demographics data

This quarter’s Market Snapshot reports include new data on real estate and demographics in each market. Download the full reports below to see what’s new!

Read the full market report for more senior living trends

For more information about these markets and to see how they benchmark against their regions and comparable markets, download the report below.

If you would like to request a Market Snapshot report for your MSA or want to learn about how our development advisory services help you plan and execute successful capital projects, please reach out to us.

The data contained in this report is obtained from the most recent data stores of NIC MAP® Data Service, the Bureau of Labor Statistics, Claritas, and Moving Station. Although the information was obtained from sources deemed reliable, no warranty or representation, expressed or implied, is made as to the accuracy of the information herein.

Related Thinking

Registered nurse assisting senior out of a bed at a skilled nursing facility
June 13, 2022

Perfectly the wrong size: The case for and against downsizing in skilled nursing

Article 2 min read
Doctor sitting and smiling while talking to an elderly patient.
April 25, 2022

Reimagining senior care: 2022 State of the Industry Report

Article 20 min read
Senior couple in their modern home, looking at a tablet and smiling
March 17, 2022

Five trends in living spaces for older adults prompted by the pandemic

Article 6 min read