As a vice president at Plante Moran Living Forward, Jacob specializes in turning market information into actionable insights and data-driven recommendations that help projects move forward free of uncertainty. Jacob’s experience working for a senior living owner/operator has given him firsthand knowledge of his clients’ needs throughout the development process, from vision to stabilization.
Market feasibility analyses, net demand heat mapping, MSA clustering strategies, price elasticity scenarios, and prototype case studies are just a few of the tools Jacob offers clients to inform where and at what price their product will be able to best serve as many of their target customers as possible.
Prior to joining Plante Moran Living Forward, Jacob was the manager of market research for a healthcare developer’s new senior living platform. His analyses of market trends and competitor portfolios — and his development of strategic underwriting processes and an internal business intelligence tool — helped the opportunistic developer successfully transform into a data-guided senior living owner/operator. Jacob was instrumental in securing a JV partnership agreement with one of the largest banks in America, which represented the developer’s first investment in the senior living industry in the form of $100 million worth of equity for new assisted living, memory care, and independent living products across the Midwest.
Jacob earned his Bachelor of Science in economics from Michigan State University.