How to serve the underserved middle-income senior housing market

The lack of available housing options for seniors who are a part of the “middle-income” demographic is a worrisome trend capturing the attention of senior living owners and operators across the nation.

With almost 50% of today’s older adults making too much to qualify for subsidized housing but too little to afford living in a standard entrance-fee-based CCRC, future retirees will have very few affordable senior housing and care options.

In a recent article from LeadingAge, Plante Moran Living Forward’s Dana Wollschlager joins fellow industry experts in offering strategies on how life plan communities can prepare to serve this middle-income market. She recommends paying particular attention to the construction — building less expensive, smaller units; offering less common space with more flexible attributes; and building for higher density and energy efficiency can make a huge difference in cost without sacrificing quality.

To see how other industry experts weighed in, read the full article on LeadingAge’s website.

Looking for more in-depth information on how to serve the middle-income market? Check out our free 30-page report, which provides in-depth information on this market’s demand and expectations, financing considerations to build the right product for seniors’ needs, and current solutions that could work for your community too.