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July 21, 2021 1 min read
Especially in times of change, market data should be easily accessible and immediately available to guide decision-making. Our customized reports can help your community take a data-driven approach to operations and development.
Colleagues, on woman and one man, pointing to a computer on an office desk where they're sitting and discussing senior living market trends and data for operations and repositioning decisions

Market conditions influence every facet of your community’s operations — from census to decisions around fees, marketing campaigns, and renovation.

To make senior living market data fast, affordable, and meaningful, Plante Moran Living Forward created the Quick Demand™ report.

As a high-level overview of the market surrounding an existing or proposed site, our reports can assist in early visioning for repositioning or development and offer ongoing market intelligence for marketing, sales, operations, and leadership functions.

What’s inside

The Quick Demand report offers key supply and demand data surrounding an existing or proposed site:

  • Unit demand and penetration rates
  • Average occupancy and rental rates
  • Existing supply
  • Units under construction
  • Age- and income-qualified households

Available for independent living, assisted living, and memory care, the information can be tailored to analyze the various sensitivities of market demand, such as age or income thresholds. While it won’t replace an in-depth market study, this data can act as a quick, inexpensive litmus test for changing market trends.

Use cases

Do you know how COVID-19 has impacted your market area?
Use the Quick Demand report’s market intelligence to help develop an effective repositioning or development strategy.

Expanding into new markets?
The Quick Demand report is a cost-effective way to quickly assess potential sites for risks and opportunities.

Looking for the best way to deploy your marketing dollars?
Ongoing access to comprehensive market data can help your marketing and sales teams remain agile as market conditions change.

Get your first report free

Have a site in mind? Let us know the address of a site you’re interested in, and we’ll give you a customized Quick Demand report for free.

By submitting your contact information, you will be contacted by one of our staff after the team generates your free report. Limit one free report per organization.