Stuck in the middle: Strategy and design to serve the mid-income senior market

How do individuals with incomes that are above qualifying for traditional affordable housing and below affording an entrance fee or private pay community find suitable senior housing options? By understanding market demographics, strategies to design and develop moderately priced senior living communities, and proposed policy and regulatory changes, we can create more options for the middle-market boom.

Watch the video recording of the Society for the Advancement of Gerontological Environments (SAGE) webinar for planning best practices, design strategies, and case studies. 

The webinar was presented by Plante Moran Living Forward Partner and Practice Leader Dana Wollschlager, Pope Architect Senior Interior Designer and SAGE Vice President Jill Schroeder, and Plante Moran Moving Forward Senior Vice President Jamie Timoteo on August 29, 2019. 

If you’d like to learn more about serving the middle-income market, check out Plante Moran Living Forward and Senior Housing New’s report on the topic.