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Senior Living Market Study

A data-driven approach to development and operations

In today’s senior living market, success starts with insight, not just numbers. While many firms stop at basic demand calculations, Plante Moran Living Forward goes further. Our “boots on the ground” approach blends rigorous data analysis with real world research to give you a nuanced view of your market, your competitors, and your opportunities.

With more than 700 market studies completed nationwide and a reputation as a leading thought leader, we help you answer the questions that matter: What types of units should you offer? Where is there unmet demand? How will competition, workforce, and local amenities shape your project’s success? What price points will the market support?

Our proprietary tools and experienced team deliver actionable insights, not just data, so you can move forward with confidence and clarity.

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Unlock valuable insights into senior living industry and construction trends.

Market feasibility analysis

In-depth evaluation of demand, demographics, and economic factors to determine project viability.

Competitive property research

Detailed analysis of existing and planned competitors, including pricing, occupancy, and amenities.

Quick Demand™ reports

Fast, affordable access to high-level market data for early-stage visioning and ongoing market intelligence.

Pricing analysis

Competitor pricing, product, and positioning analysis for competitive market alignment.

Consumer research & focus groups

Direct feedback from prospective residents and families to inform unit mix, pricing, and amenities.
See all case studies
Moorings Park Grande Lake Clubhouse Exterior and Pool, Naples, Florida

Moorings Park Communities

Naples, FL

Moorings Park Communities engaged Plante Moran Living Forward as owner’s representative during the construction of a new Clubhouse at the Moorings Park Grande Lake campus in Florida.

Case Study / 1 min read

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Graceworks Bethany Lutheran Village Image

Graceworks Lutheran Services: Bethany Village

Centerville, OH

Graceworks Lutheran Services engaged Plante Moran Living Forward as development advisor and owner’s representative for Bethany Village’s $95 million campus repositioning program.

Case Study / 1 min read

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Graceworks Bethany Village Vista Place Kitchen - New Senior Living Development in Ohio

Graceworks Lutheran Services: Vista Place

Dayton, OH

Graceworks Lutheran Services’ 1970s-era independent living building was once seen as impossible to reposition. Our development consultants proposed creative solutions to reimagine the aging building into a revenue-generator.

Case Study / 1 min read

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Clark Retirement Community Keller Lake Senior Living Development Exterior

Clark Retirement Community: Keller Lake Campus

Grand Rapids, MI

Clark Retirement Community completes Phase 1 of its master plan to reposition and expand the Keller Lake campus to meet the changing needs in the market, improve profitability, and further diversify its existing portfolio.

Case Study / 1 min read

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Little Sisters of the Poor Holy Family Home renovated chapel

Little Sisters of the Poor

Philadelphia, PA

Little Sisters of the Poor redeveloped Holy Family Home into a modern, mission-aligned campus focused on aging in place, wellness, and independent living.

Case Study / 1 min read

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Clark Retirement Franklin Campus Window Signage

Clark Retirement Community: Franklin Campus

Grand Rapids, MI

To meet the changing needs in the market, improve profitability, and further diversify its existing portfolio, Clark Retirement Communities determined it was time to reposition its main Franklin campus to offer more independent living and lifestyle options.

Case Study / 1 min read

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Data-driven insights from industry leaders

Senior living market studies are an essential business tool, not an expensive book report. We helped develop the standards for senior housing market and feasibility studies, defining best practices and setting the benchmark for quality and transparency in the industry. We continue to refine and raise the bar.

When you work with us, you get more than just data. You’ll get insights that are relevant and practical, backed by a team that’s invested in your success and committed to helping you make confident, informed decisions.

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