The importance of understanding your market for senior living developments

August 17, 2015 Article 1 min read

Authors:: Jamie Timoteo Plante Moran Living Forward

Not all MSAs are created equal, and areas within MSAs aren't as well. Developers evaluating multiple MSAs as part of their market feasibility and site selection should watch out for several characteristics that are popping up in seemingly favorable MSAs.

Image for understanding your senior living market

At a time when many primary and secondary senior living markets continue to display demand for senior housing, developers must still be prudent in pinpointing the most feasible development locations within those markets.

Plante Moran Living Forward Manager Jamie Timoteo understands what it takes to size up a market area for potential developers. In a recent Senior Housing News article, Jamie discusses the demographic and economic factors affecting senior housing development opportunities in markets that demonstrate favorable indicators.

Using the Milwaukee Metropolitan Statistical Area (MSA) as an example, Jamie highlights the complexity underlying the site selection process, illustrating how important it is for developers to closely evaluate their MSA on a local level.

Read the full article, “How Developers are Building Smart in a Senior Housing Hotspot,” on seniorhousingnews.com.

For more thought Leadership from Jamie and the rest of the Plante Moran Living Forward team, subscribe to our blog >>