Skip to Content

How to build and operate middle-income senior living communities

Despite the challenges, the middle-income senior housing market is a huge opportunity for senior living developers and providers. In a recorded panel discussion at the InterFace Seniors Housing Midwest Conference, we explain how to build and operate communities to meet the middle-income need.

Image of a window on a house

The senior living industry faces a significant challenge: appealing to the “middle-income market,” the millions of older adults who find their finances place them in a gray zone of uncertainty as they consider their senior housing options.

Are you up for the challenge?

With too much income to qualify for affordable housing and not enough to afford market-rate communities, these seniors represent an unmet need and a huge opportunity for developers and providers.

This opportunity also presents a variety of challenges as developers and providers rethink how they approach building and operating a community to meet both the needs and the price point of middle-income seniors.

Solving the industry's next great challenge

Last month, our team spearheaded a panel discussion at the InterFace Seniors Housing Midwest Conference to explain how to build and operate communities to meet the middle-income need. 


Solving the Industry’s Next Great Challenge: Building and Operating Middle Income Seniors Housing


  • Dana Wollschlager, practice leader of Plante Moran Living Forward, as moderator
  • Jamie Timoteo, Plante Moran Living Forward
  • Rick Banas, Gardant Management Solutions
  • Soo Im, KTGY Architecture + Planning
  • Ward Isaacson, Pope Architects

Listen in on this hour-long discussion:

Recording courtesy of Interface Seniors Housing Midwest. This panel was recorded on June 7, 2017, from 1:45–2:35 p.m.

Read the transcript of this audio podcast >>

Related Thinking

Senior couple moving into senior housing community, talking with a sales rep at a table and laughing
May 31, 2023

Strategic planning’s role in helping nonprofit senior living providers rebound

Article 5 min read
Construction team at a construction site
May 24, 2023

What’s the difference between a construction manager, architect, and owner’s representative?

Article 3 min read
Bob cat construction machnery on the front yard of a senior living house. There is a construction worker in the back renovating the driveway pavement
May 9, 2023

Why alarm is rising over amount of obsolete senior housing properties, and looming shakeout

Article 9 min. read