Locking senior living rents: Long-term risk for short-term gain?

It often pays to be creative when trying to attract new residents to a senior living community, but operators must carefully weigh the risks and rewards of any promotion. One such sales tactic is drawing concern from senior living experts across the country: locked-in rents.

In a recent Senior Housing News article, Plante Moran Living Forward’s Dana Wollschlager weighs in on a rent-based incentive that locks in a resident’s rent cost for a period of time. Dana and other experts offer several considerations around what some consider a risky “gimmick.”