Skip to Content

Senior living marketing sales strategies during a pandemic

Presented By:
Dana Wollschlager Plante Moran Living Forward
Wednesday, November 4, 2020
View on-demand
In the second of a webinar series, the presenters build upon recommendations and results from the national COVID-19 Senior Living Sentiment Report to offer timely strategic marketing and sales techniques.
Two seniors 'high-fiving' with their arms to avoid hand contact because of COVID

Part 2 of the LeadingAge COVID-19 sentiment report webinar series

Plante Moran Living Forward and Retirement DYNAMICS surveyed more than 23,000 residents and staff at senior independent living communities across the country, along with those communities’ prospective residents. While prospects worried about social isolation, shopping, and other daily tasks when living in their own homes, survey results showed only a slight decrease in their likelihood to move into an independent living community as a result of the pandemic.

In the second of four webinars hosted by LeadingAge Illinois and LeadingAge Virginia, this webinar builds upon results and recommendations from the national survey to offer timely strategic marketing and sales techniques.

Learning objectives:

  • Using the results from the national COVID-19 Sentiment Report: A Survey of Independent Living Desirability & Safety, learn how to identify the most important and compelling marketing and sales issues at your community.
  • Learn how to ask the right questions at the right time with prospective residents.
  • Learn how to identify the needs of prospective results.
  • Learn techniques and best practices to best relate to prospective residents.


  • Robert Sumner, President, Retirement DYNAMICS
  • Laura Houlik, Director of Research, Retirement DYNAMICS
  • Shona Schma, Director of Sales & Marketing, Corporate Development, Ebenezer Society

Check out the other webinars in the series:

Related Thinking

Nurse smiling and helping their patient.
April 19, 2024

Concurrent and group therapy under PDPM: An expert Q&A

Article 4 min read
Image for after LeadingAge Annual conference showing caretaker and older woman
March 12, 2024

Looking past occupancy gains: What’s the future of skilled nursing in life plan communities?

Article 6 min read
Chicago, IL, skyline at sunset
January 31, 2024

Senior Living Market Snapshot: Q4 2023

Article 6 min read