How active adult communities can attract boomers sooner

While active adult isn’t a property type every senior living provider considers for new development, it’s one the baby boomers are increasingly interested in.

That’s partly because the age cohort looks at senior housing not just as real estate, but also as a platform to access wellness and lifestyle offerings, according to Dana Wollschlager, a partner with Plante Moran Living Forward. And, they’re not as interested in senior housing as a peace-of-mind option — rather, boomers want a place to live where they can continue to thrive and grow in their later years.

“We need a fundamental mindset shift in development regarding what it is that baby boomers are going to want,” Wollschlager said during Senior Housing News’ recent BUILD event in Chicago. “[Boomers] are not going to be motivated by fear, they’re going to be motivated by living and wellness and health.”