Nonprofit senior living providers consider unconventional ideas to differentiate

Could partnering with local pizza restaurants become a differentiator for senior living communities?

At this year’s LeadingAge Illinois Meeting & Expo, a panel that included Plante Moran Living Forward Partner Dana Wollschlager explored this and other unconventional ideas that may help communities stand out among the competition.

While the panel debated the advantages of active adult senior living, health systems and home-based service collaborations, and even partnering with pizza places, all the panelists agreed that nonprofit communities must break the mold — especially as for-profit providers increase the pressure in many markets across the United States.