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Plante Moran Living Forward offers a full-service team of senior living development professionals with decades of experience in improving the places of care and quality of life for seniors.

Our Work

St Therese of New Hope Image
1 min read
CCRC optimizes cash flow with Price Point analysis
Operationally, St. Therese had a positive cash flow, but intuitively, the CEO and CFO knew that some service offerings may be negatively impacting the results.
Case Study December 15, 2016 1 min read
Rosary Care Center Our Lady of Grace Hall Image
1 min read
The Rosary Care Center successfully expands its assisted living facility
The Sisters of St. Francis need to plan for the future needs of its aging community with the construction of a 17-bed assisted living facility to meet skilled nursing codes for possible conversion in the future.
Case Study May 23, 2015 1 min read

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Senior living market trends

Image of a group of seniors talking
4 min read
How active adult communities can attract boomers sooner
Senior living development expert Dana Wollschlager discusses active adult communities and the mix of services, amenities, property types, and price points best suited to the aging demographic of baby boomers in this Senior Housing News article.
Dana Wollschlager Plante Moran Living Forward
Article June 10, 2019 4 min read
Inside the 3 fastest-growing U.S. aging markets
Sally Heffernan Plante Moran Living Forward
Article May 24, 2019 5 min read
Active adult: Moving upstream to attract the younger consumer
Dana Wollschlager Plante Moran Living Forward
White Paper May 7, 2019 12 min read
Senior Living Market Snapshots: Atlanta, Chicago, Cleveland, & Philadelphia MSAs
Sally Heffernan Plante Moran Living Forward
Article Q1 2019 10 min read

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Related Events

  • 2019 MCSA Annual Conference
    Join Plante Moran Living Forward’s Greg Hensley at this year’s Masonic Communities and Services Association (MCSA) Annual Conference June 23–25, 2019, in Oregon.
    Greg Hensley Plante Moran Living Forward
    Event June 23–25, 2019 Upcoming
    Professionals attending cybersecurity roundtable

Plante Moran Living Forward Thought Leadership

  • How active adult communities can attract boomers sooner
    Senior living development expert Dana Wollschlager discusses active adult communities and the mix of services, amenities, property types, and price points best suited to the aging demographic of baby boomers in this Senior Housing News article.
    Dana Wollschlager Plante Moran Living Forward
    Article June 10, 2019 4 min read
    Happy baby boomer couple lying on the floor of their new home in an active adult community
  • Plante Moran Living Forward’s Sally Heffernan graduates from LeadingAge Michigan Leadership Academy
    Sally Heffernan has graduated from the 2018 LeadingAge Michigan Leadership Academy, a yearlong learning experience to equip leaders with the essential insights, knowledge, and skills to directly improve leadership effectiveness in the field of aging services.
    Sally Heffernan Plante Moran Living Forward
    Article June 4, 2019 1 min read
    Hand holding up a graduation cap into the air with an abstract, brightly lit background
  • Inside the 3 fastest-growing U.S. aging markets
    Sally Heffernan, Plante Moran Living Forward vice president and market study expert, sheds light on the fastest-growing senior living markets in this Senior Housing News white paper.
    Sally Heffernan Plante Moran Living Forward
    Article May 24, 2019 5 min read
    Arrow pointing up stairs
  • What drives the success of a wellness culture in senior living?
    Are you the living example of their dream or just dreaming? Your senior living organization’s underlying attitudes and behaviors may be holding your wellness culture back from becoming the driving force behind resident referrals and thriving operations.
    Greg Hensley Plante Moran Living Forward
    Article May 15, 2019 7 min read
    Seniors stretching in a gym during a wellness class at a senior living community

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Our clients say...

Plante Moran Living Forward did a great job, from helping us figure out what we could afford to build to providing forecasted financial statements through the first full year of stabilization…to selecting an investment banker and managing design and construction. [They] guided us through the entire process and did a super job. I'd give them an "A" and hire them again in a heartbeat.

Mike Allen Vice President of Finance and Facilities, Graceworks Lutheran Services

Working With Us

At Plante Moran Living Forward, we believe disciplined strategic planning and a comprehensive market analysis are the most important ingredients for a successful capital project. Too often, organizations find themselves starting in the middle and working backward, which leaves them wondering why their project isn't aligned with their financial goals or market characteristics.

Our multidisciplinary team works with you from the very start to deliver thoughtful, upfront, and unbiased planning along with the resources, expertise, and discipline to execute the chosen plan — all while keeping a sharp eye on cost structure, market demand, healthcare reform, and changing regulatory environments.