After completing approximately 200 senior living market studies and representing clients in millions of square feet of real estate transactions, our team has gained a unique perspective.
Our "boots on the ground" research and analysis looks beyond quantitative demand estimates from secondary sources. Instead, we calculate current economic conditions based on extensive on-site research of existing services, competitor price points, and other key metrics. We are especially adept in locating overlooked pocket markets with unmet need in many primary and secondary senior housing markets.
Senior living providers like you benefit from our in-house real estate team who provides a complete range of services, including:
- Market feasibility studies
- Site search and real estate transaction services
- Lease, buy, build analysis
- Comprehensive cross-site comparative financial modeling
- Property due diligence
Whether you're developing a new greenfield for an independent living community or expanding memory care services within your assisted living community, with Plante Moran Living Forward's senior housing market analysis and site selection services, you will feel confident your senior living development project will be successful. Before you break ground or expand, let’s start a conversation today.
Areas of Focus
2017 Ziegler Senior Living Finance + Strategy Conference
Meet Dana Wollschlager of Plante Moran Living Forward at this year's Ziegler Senior Living Finance + Strategy Conference to learn how we can help you plan and execute your next capital project.
Market Studies & Site Selection Thought Leadership
Seven pitfalls to avoid when planning a senior living construction project
Is your senior living construction project in jeopardy before the shovel ever hits the ground? Read our e-book so you can avoid these seven highest-risk, highest-cost mistakes during your construction project's strategic planning process.
Market feasibility disrupted: Rethinking industry norms
In an ever-changing industry, senior living providers, investors, developers, and others should question one the planning tool that hasn't evolved with time: the market study. To make smart development decisions, you need a new perspective into market feasibility research.
Market Feasibility Norms: Changing Your Perspective
It's no longer enough to check penetrations rates and housing values before building or acquiring a senior living facility. In this webinar on September 13, learn how today's market is demanding a new approach to market feasibility and due diligence reports.
Five things you need to know before renovating or building skilled nursing
The rising cost of construction and tighter competition make it imperative for skilled nursing developers to look more closely at their next investment. Here are five things SNF operators should consider before renovating or building a facility.
Working With Our Consultants
Our dedicated senior living market study and real estate site selection team will help ensure the success of your project from the start. And unlike other firms, we don’t operate or invest in senior living facilities — we’re completely independent and neutral. This means the advice and analysis our team provides is free from any conflicts of interest and solely focused on bringing you the most impactful and cost-effective solution for your organization and project.