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Market Studies & Site Selection

Identifying and acquiring the optimal location for a senior living facility is one of the most crucial elements of project planning. Our in-house real estate and senior living market study team can show you all your options.

Contact Us
Audience at a senior living conference clapping and happy with presentation
2019 InterFace Seniors Housing Southeast Conference

Join Plante Moran Living Forward for a must-attend panel discussion about the drivers of new construction and redevelopment at the InterFace Seniors Housing Southeast Conference.

Dana Wollschlager Plante Moran Living Forward
Event Upcoming
Magnifying glass tipped on its side on top of a map on a table
10 min read
Senior Living Market Snapshots: Chicago, Cincinnati, Denver, & Tampa MSAs
In this quarter’s Market Snapshot reports, we offer an analysis of senior living data from markets in the Midwest, Southeast, and Mountain regions to showcase the occupancy, inventory growth, and construction levels in those senior housing markets.
Sally Heffernan Plante Moran Living Forward
Article Q2 2019 10 min read
Group of people in an office around a tablet looking at building floor plans
5 min read
Four reasons why you should assess the condition of your senior living facilities

Facility condition assessments are more important to strategic planning and repositioning discussions than many senior living providers realize. Have you skipped this important step in developing your master plan?

Eric Dumont Plante Moran Living Forward
Article July 15, 2019 5 min read
Happy-looking dog celebrating
2 min read
Plante Moran Living Forward announces Eric Dumont’s promotion to senior vice president

We are pleased to announce that Eric Dumont of Plante Moran Living Forward, the senior living development consulting branch of Plante Moran Cresa and an affiliated entity of Plante Moran, has been promoted to senior vice president.

Eric Dumont Plante Moran Living Forward
Article July 1, 2019 2 min read

After completing more than 300 senior living market studies and representing clients in millions of square feet of real estate transactions, our team has gained a unique perspective.

Our "boots on the ground" research and analysis looks beyond quantitative demand estimates from secondary sources. Instead, we calculate current economic conditions based on extensive on-site research of existing services, competitor price points, and other key metrics. We are especially adept in locating overlooked pocket markets with unmet need in many primary and secondary senior housing markets.

Senior living providers like you benefit from our in-house real estate team who provides a complete range of services, including:

  • Market feasibility studies
  • Site search and real estate transaction services
  • Lease, buy, build analysis
  • Comprehensive cross-site comparative financial modeling
  • Property due diligence

Whether you're developing a new greenfield for an independent living community or expanding memory care services within your assisted living community, with Plante Moran Living Forward's senior housing market analysis and site selection services, you will feel confident your senior living development project will be successful. Before you break ground or expand, let’s start a conversation today.

Q2 2019 Market Snapshots
Data for Chicago, Cincinnati, Denver, & Tampa MSAs

Market Studies & Site Selection Thought Leadership

  • Senior Living Market Snapshots: Chicago, Cincinnati, Denver, & Tampa MSAs
    In this quarter’s Market Snapshot reports, we offer an analysis of senior living data from markets in the Midwest, Southeast, and Mountain regions to showcase the occupancy, inventory growth, and construction levels in those senior housing markets.
    Sally Heffernan Plante Moran Living Forward Jacob Boss Plante Moran Living Forward
    Article Q2 2019 10 min read
    Magnifying glass tipped on its side on top of a map on a table
  • Four reasons why you should assess the condition of your senior living facilities

    Facility condition assessments are more important to strategic planning and repositioning discussions than many senior living providers realize. Have you skipped this important step in developing your master plan?

    Eric Dumont Plante Moran Living Forward Braden Russell Plante Moran Living Forward
    Article July 15, 2019 5 min read
    Group of people in an office around a tablet looking at building floor plans
  • Plante Moran Living Forward announces Eric Dumont’s promotion to senior vice president

    We are pleased to announce that Eric Dumont of Plante Moran Living Forward, the senior living development consulting branch of Plante Moran Cresa and an affiliated entity of Plante Moran, has been promoted to senior vice president.

    Eric Dumont Plante Moran Living Forward Dana Wollschlager Plante Moran Living Forward
    Article July 1, 2019 2 min read
    Happy-looking dog celebrating
  • How active adult communities can attract boomers sooner
    Senior living development expert Dana Wollschlager discusses active adult communities and the mix of services, amenities, property types, and price points best suited to the aging demographic of baby boomers in this Senior Housing News article.
    Dana Wollschlager Plante Moran Living Forward
    Article June 10, 2019 4 min read
    Happy baby boomer couple lying on the floor of their new home in an active adult community

Subscribe to the Plante Moran Living Forward blog

Related Events

  • 2019 InterFace Seniors Housing Southeast Conference

    Join Plante Moran Living Forward for a must-attend panel discussion about the drivers of new construction and redevelopment at the InterFace Seniors Housing Southeast Conference.

    Dana Wollschlager Plante Moran Living Forward
    Event August 28, 2019 Upcoming
    Audience at a senior living conference clapping and happy with presentation

Working With Us

Our dedicated senior living market study and real estate site selection team will help ensure the success of your project from the start. And unlike other firms, we don’t operate or invest in senior living facilities — we’re completely independent and neutral. This means the advice and analysis our team provides is free from any conflicts of interest and solely focused on bringing you the most impactful and cost-effective solution for your organization and project.