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Market Studies & Site Selection

Identifying and acquiring the optimal location for a senior living facility is one of the most crucial elements of project planning. Our in-house real estate and senior living market study team can show you all your options.

After completing more than 200 senior living market studies and representing clients in millions of square feet of real estate transactions, our team has gained a unique perspective.

Our "boots on the ground" research and analysis looks beyond quantitative demand estimates from secondary sources. Instead, we calculate current economic conditions based on extensive on-site research of existing services, competitor price points, and other key metrics. We are especially adept in locating overlooked pocket markets with unmet need in many primary and secondary senior housing markets.

Senior living providers like you benefit from our in-house real estate team who provides a complete range of services, including:

  • Market feasibility studies
  • Site search and real estate transaction services
  • Lease, buy, build analysis
  • Comprehensive cross-site comparative financial modeling
  • Property due diligence

Whether you're developing a new greenfield for an independent living community or expanding memory care services within your assisted living community, with Plante Moran Living Forward's senior housing market analysis and site selection services, you will feel confident your senior living development project will be successful. Before you break ground or expand, let’s start a conversation today.

Q4 2018 Market Snapshot
Data for Chicago, Colorado Springs, Madison, & Nashville MSAs

Up Next

Market Studies & Site Selection Thought Leadership

  • How to serve the underserved middle-income senior housing market
    About half of today’s older adults will have difficulties affording senior housing and care when they retire. Senior living development expert Dana Wollschlager weighs in on a few possible solutions. Read more at LeadingAge.
    Dana Wollschlager Plante Moran Living Forward
    Article February 20, 2019 7 min read
    Senior and adult daughter worrying about affording senior living while looking out a window together
  • Top three metros ripe for new senior living development

    Which markets should you consider for your next senior living development? A look at demographics data and market metrics across the United States points to these three markets.

    Sally Heffernan Plante Moran Living Forward Jacob Boss Plante Moran Living Forward
    Article January 30, 2019 6 min read
    Paper map with push pins stuck into it
  • Senior Living Market Snapshots: Chicago, Colorado Springs, Madison, & Nashville MSAs

    In this quarter’s Market Snapshot reports, we offer an analysis of senior living data from four varied markets to show the trends affecting senior living across the United States.

    Sally Heffernan Plante Moran Living Forward Jacob Boss Plante Moran Living Forward
    Article Q4 2018 10 min read
    Photo of the buildings and shoreline of Nashville, Tennesee, USA, at sunset
  • How repositioning senior living for wellness improves occupancy

    Can an environment promoting a positive culture of wellness improve occupancy? In one word, yes. This life plan community did it, and with some strategic steps, your senior living community could too.

    Greg Hensley Plante Moran Living Forward
    Article November 20, 2018 5 min read

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Related Events

  • Lincoln Healthcare’s 2019 Senior Living 100 Conference
    We’re excited to have Plante Moran Living Forward’s Dana Wollschlager moderating a session at Lincoln Healthcare’s 2019 Senior Living 100 Conference.
    Robert Long Patrick McCormick Dana Wollschlager Plante Moran Living Forward
    Event March 10-13, 2019 Upcoming
    People talking

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Working With Us

Our dedicated senior living market study and real estate site selection team will help ensure the success of your project from the start. And unlike other firms, we don’t operate or invest in senior living facilities — we’re completely independent and neutral. This means the advice and analysis our team provides is free from any conflicts of interest and solely focused on bringing you the most impactful and cost-effective solution for your organization and project.