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Market Studies & Site Selection

Identifying and acquiring the optimal location for a senior living facility is one of the most crucial elements of project planning. Our in-house real estate and senior living market study team can show you all your options.

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Image of architects table with construction hat
15 min read
Seven pitfalls to avoid when planning a senior living construction project

Is your senior living construction project in jeopardy before the shovel ever hits the ground? Read our white paper so you can avoid these seven highest-risk, highest-cost mistakes during your construction project's strategic planning process.

Eric Dumont Plante Moran Living Forward
White Paper October 17, 2019 15 min read
Younger older adult seniors kayaking in a river living an active adult lifestyle
4 min read
Surprising takeaways from resident interviews at an active adult community
In a recent focus group with “younger older” adults, we got some surprising insights into the motivations behind their decisions to move into active adult community in Chicago.
Sally Heffernan Plante Moran Living Forward
Article September 3, 2019 4 min read

After completing more than 300 senior living market studies and representing clients in millions of square feet of real estate transactions, our team has gained a unique perspective.

Our "boots on the ground" research and analysis looks beyond quantitative demand estimates from secondary sources. Instead, we calculate current economic conditions based on extensive on-site research of existing services, competitor price points, and other key metrics. We are especially adept in locating overlooked pocket markets with unmet need in many primary and secondary senior housing markets.

Senior living providers like you benefit from our in-house real estate team who provides a complete range of services, including:

  • Market feasibility studies
  • Site search and real estate transaction services
  • Lease, buy, build analysis
  • Comprehensive cross-site comparative financial modeling
  • Property due diligence

Whether you're developing a new greenfield for an independent living community or expanding memory care services within your assisted living community, with Plante Moran Living Forward's senior housing market analysis and site selection services, you will feel confident your senior living development project will be successful. Before you break ground or expand, let’s start a conversation today.

Q2 2019 Market Snapshots
Data for Chicago, Cincinnati, Denver, & Tampa MSAs

Market Studies & Site Selection Thought Leadership

  • Seven pitfalls to avoid when planning a senior living construction project

    Is your senior living construction project in jeopardy before the shovel ever hits the ground? Read our white paper so you can avoid these seven highest-risk, highest-cost mistakes during your construction project's strategic planning process.

    Eric Dumont Plante Moran Living Forward Dana Wollschlager Plante Moran Living Forward Jamie Timoteo Plante Moran Living Forward Sally Heffernan Plante Moran Living Forward
    White Paper October 17, 2019 15 min read
    Image of architects table with construction hat
  • Surprising takeaways from resident interviews at an active adult community
    In a recent focus group with “younger older” adults, we got some surprising insights into the motivations behind their decisions to move into active adult community in Chicago.
    Sally Heffernan Plante Moran Living Forward Dana Wollschlager Plante Moran Living Forward Jamie Timoteo Plante Moran Living Forward Braden Russell Plante Moran Living Forward
    Article September 3, 2019 4 min read
    Younger older adult seniors kayaking in a river living an active adult lifestyle
  • Stuck in the middle: Strategy and design to serve the mid-income senior market
    Plante Moran Living Forward's senior living development experts were featured in a Society for the Advancement of Gerontological Environments (SAGE) webinar. Watch the full video below.
    Dana Wollschlager Plante Moran Living Forward Jamie Timoteo Plante Moran Living Forward
    Webinar August 29, 2019 1 hour watch
  • The senior living operator’s guide to large construction projects
    In this white paper, Plante Moran Living Forward’s senior living development professionals will guide you through what you need to know to successfully, and confidently, manage a large senior living construction project from concept through completion.
    Dana Wollschlager Plante Moran Living Forward Jamie Timoteo Plante Moran Living Forward Braden Russell Plante Moran Living Forward Miranda Eliason Plante Moran Living Forward
    White Paper August 27, 2019 15 min read
    Looking up at the top floors of a senior living apartment building behind a tree on a sunny day

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Working With Us

Our dedicated senior living market study and real estate site selection team will help ensure the success of your project from the start. And unlike other firms, we don’t operate or invest in senior living facilities — we’re completely independent and neutral. This means the advice and analysis our team provides is free from any conflicts of interest and solely focused on bringing you the most impactful and cost-effective solution for your organization and project.