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Market Studies & Site Selection

Identifying and acquiring the optimal location for a senior living facility is one of the most crucial elements of project planning. Our in-house real estate and senior living market study team can show you all your options.

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Clark Retirement Franklin Campus Window Signage
1 min read
Senior living organization increases profitability with repositioning project
To meet the changing needs in the market, improve profitability, and further diversify its existing portfolio, Clark Retirement Communities determined it was time to reposition its main Franklin campus to offer more independent living and lifestyle options.
Eric Dumont Plante Moran Living Forward
Case Study 2019 1 min read
Close-up image of a United States map with a magnifying glass laying over most f the continental USA
10 min read
Inside high and low senior living occupancy metros
Senior living development consultant Jacob Boss discusses the opportunities and challenges for senior housing in two drastically different markets in this Senior Housing News article.
Jacob Boss Plante Moran Living Forward
Article November 25, 2019 10 min read

After completing more than 300 senior living market studies and representing clients in millions of square feet of real estate transactions, our team has gained a unique perspective.

Our "boots on the ground" research and analysis looks beyond quantitative demand estimates from secondary sources. Instead, we calculate current economic conditions based on extensive on-site research of existing services, competitor price points, and other key metrics. We are especially adept in locating overlooked pocket markets with unmet need in many primary and secondary senior housing markets.

Senior living providers like you benefit from our in-house real estate team who provides a complete range of services, including:

  • Market feasibility studies
  • Site search and real estate transaction services
  • Lease, buy, build analysis
  • Comprehensive cross-site comparative financial modeling
  • Property due diligence

Whether you're developing a new greenfield for an independent living community or expanding memory care services within your assisted living community, with Plante Moran Living Forward's senior housing market analysis and site selection services, you will feel confident your senior living development project will be successful. Before you break ground or expand, let’s start a conversation today.

Q3 2019 Market Snapshots
Data for Chicago, Columbus, Detroit, & Milwaukee MSAs

Market Studies & Site Selection Thought Leadership

  • Senior living organization increases profitability with repositioning project
    To meet the changing needs in the market, improve profitability, and further diversify its existing portfolio, Clark Retirement Communities determined it was time to reposition its main Franklin campus to offer more independent living and lifestyle options.
    Eric Dumont Plante Moran Living Forward Braden Russell Plante Moran Living Forward Miranda Green Plante Moran Living Forward Atasi Bagchi Plante Moran Living Forward
    Case Study 2019 1 min read
    Clark Retirement Franklin Campus Window Signage
  • Inside high and low senior living occupancy metros
    Senior living development consultant Jacob Boss discusses the opportunities and challenges for senior housing in two drastically different markets in this Senior Housing News article.
    Jacob Boss Plante Moran Living Forward
    Article November 25, 2019 10 min read
    Close-up image of a United States map with a magnifying glass laying over most f the continental USA
  • Construction finishes at Clark Retirement Community’s Franklin campus
    A warm congratulations to Plante Moran Living Forward’s owner’s representation client Clark Retirement Community for completing construction on its Franklin campus.
    Eric Dumont Plante Moran Living Forward Miranda Green Plante Moran Living Forward Braden Russell Plante Moran Living Forward
    Article November 8, 2019 1 min read
    Senior woman blowing confetti to show excitement for new construction on senior living campus
  • Senior Living Market Snapshots: Chicago, Columbus, Detroit, & Milwaukee MSAs
    Understanding your market area’s senior living market trends in occupancy, inventory growth, construction, and real estate is essential when planning your capital projects. In this quarter’s reports, we analyzed senior living data from markets in the Midwest.
    Sally Heffernan Plante Moran Living Forward Jacob Boss Plante Moran Living Forward
    Article Q3 2019 10 min read
    Water and skyline of Milwaukee. Wisconsin, USA

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Working With Us

Our dedicated senior living market study and real estate site selection team will help ensure the success of your project from the start. And unlike other firms, we don’t operate or invest in senior living facilities — we’re completely independent and neutral. This means the advice and analysis our team provides is free from any conflicts of interest and solely focused on bringing you the most impactful and cost-effective solution for your organization and project.

Our Work

Clark Retirement Franklin Campus Window Signage
1 min read
Senior living organization increases profitability with repositioning project
To meet the changing needs in the market, improve profitability, and further diversify its existing portfolio, Clark Retirement Communities determined it was time to reposition its main Franklin campus to offer more independent living and lifestyle options.
Eric Dumont Plante Moran Living Forward
Case Study 2019 1 min read