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Market Studies & Site Selection

Identifying and acquiring the optimal location for a senior living facility is one of the most crucial elements of project planning. Our in-house real estate and senior living market study team can show you all your options.

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Adults 55 and older enjoying a card game at an active adult community
3 min read
Is active adult your senior living organization’s next big opportunity?

Is an active adult product right for your organization? There are critical differences between active adult and traditional senior living options, but in those differences lie possible opportunities.

Braden Russell Plante Moran Living Forward
Article December 18, 2019 3 min read
Clark Retirement Franklin Campus Window Signage
1 min read
Senior living organization increases profitability with repositioning project
To meet the changing needs in the market, improve profitability, and further diversify its existing portfolio, Clark Retirement Communities determined it was time to reposition its main Franklin campus to offer more independent living and lifestyle options.
Eric Dumont Plante Moran Living Forward
Case Study 2019 1 min read

After completing more than 300 senior living market studies and representing clients in millions of square feet of real estate transactions, our team has gained a unique perspective.

Our "boots on the ground" research and analysis looks beyond quantitative demand estimates from secondary sources. Instead, we calculate current economic conditions based on extensive on-site research of existing services, competitor price points, and other key metrics. We are especially adept in locating overlooked pocket markets with unmet need in many primary and secondary senior housing markets.

Senior living providers like you benefit from our in-house real estate team who provides a complete range of services, including:

  • Market feasibility studies
  • Site search and real estate transaction services
  • Lease, buy, build analysis
  • Comprehensive cross-site comparative financial modeling
  • Property due diligence

Whether you're developing a new greenfield for an independent living community or expanding memory care services within your assisted living community, with Plante Moran Living Forward's senior housing market analysis and site selection services, you will feel confident your senior living development project will be successful. Before you break ground or expand, let’s start a conversation today.

Q3 2019 Market Snapshots
Data for Chicago, Columbus, Detroit, & Milwaukee MSAs

Market Studies & Site Selection Thought Leadership

  • Is active adult your senior living organization’s next big opportunity?

    Is an active adult product right for your organization? There are critical differences between active adult and traditional senior living options, but in those differences lie possible opportunities.

    Braden Russell Plante Moran Living Forward Sally Heffernan Plante Moran Living Forward Jamie Timoteo Plante Moran Living Forward Dana Wollschlager Plante Moran Living Forward
    Article December 18, 2019 3 min read
    Adults 55 and older enjoying a card game at an active adult community
  • Senior living organization increases profitability with repositioning project
    To meet the changing needs in the market, improve profitability, and further diversify its existing portfolio, Clark Retirement Communities determined it was time to reposition its main Franklin campus to offer more independent living and lifestyle options.
    Eric Dumont Plante Moran Living Forward Braden Russell Plante Moran Living Forward Miranda Green Plante Moran Living Forward
    Case Study 2019 1 min read
    Clark Retirement Franklin Campus Window Signage
  • Medical care facility completes project on budget and on schedule
    The Marquette County Medical Care Facility hired Plante Moran Living Forward to provide the resources and expertise to help plan and successfully complete the construction of a new rehabilitation center and renovations throughout the facility.
    Mark Eckles Plante Moran Living Forward
    Case Study 2017 – 2019 1 min read
    Marquette Medical Care Facility Senior Living Exterior
  • Inside high and low senior living occupancy metros
    Senior living development consultant Jacob Boss discusses the opportunities and challenges for senior housing in two drastically different markets in this Senior Housing News article.
    Jacob Boss Plante Moran Living Forward
    Article November 25, 2019 10 min read
    Close-up image of a United States map with a magnifying glass laying over most f the continental USA

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Working With Us

Our dedicated senior living market study and real estate site selection team will help ensure the success of your project from the start. And unlike other firms, we don’t operate or invest in senior living facilities — we’re completely independent and neutral. This means the advice and analysis our team provides is free from any conflicts of interest and solely focused on bringing you the most impactful and cost-effective solution for your organization and project.

Our Work

Clark Retirement Franklin Campus Window Signage
1 min read
Senior living organization increases profitability with repositioning project
To meet the changing needs in the market, improve profitability, and further diversify its existing portfolio, Clark Retirement Communities determined it was time to reposition its main Franklin campus to offer more independent living and lifestyle options.
Eric Dumont Plante Moran Living Forward
Case Study 2019 1 min read
Marquette Medical Care Facility Senior Living Exterior
1 min read
Medical care facility completes project on budget and on schedule
The Marquette County Medical Care Facility hired Plante Moran Living Forward to provide the resources and expertise to help plan and successfully complete the construction of a new rehabilitation center and renovations throughout the facility.
Mark Eckles Plante Moran Living Forward
Case Study 2017 – 2019 1 min read