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Market Studies & Site Selection

Identifying and acquiring the optimal location for a senior living facility is one of the most crucial elements of project planning. Our in-house real estate and senior living market study team can show you all your options.

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Happy-looking dog celebrating
1 min read
Plante Moran Living Forward announces 2020 executive promotions
In recognition of their accomplishments, Plante Moran Living Forward is pleased to announce the promotions of Sally Heffernan, Jacob Boss, and Kyle DeHenau.
Dana Wollschlager Plante Moran Living Forward
Article July 1, 2020 1 min read
Image of an empty construction site of a senior living building
60 min watch
Senior living construction & design: What you can do now to combat COVID-19
Watch the webinar to learn how senior living experts see senior housing design and construction changing, now during the coronavirus pandemic and in the future.
Dana Wollschlager Plante Moran Living Forward
Webinar May 7, 2020 60 min watch

After completing more than 300 senior living market studies and representing clients in millions of square feet of real estate transactions, our team has gained a unique perspective.

Our "boots on the ground" research and analysis looks beyond quantitative demand estimates from secondary sources. Instead, we calculate current economic conditions based on extensive on-site research of existing services, competitor price points, and other key metrics. We are especially adept in locating overlooked pocket markets with unmet need in many primary and secondary senior housing markets.

Senior living providers like you benefit from our in-house real estate team who provides a complete range of services, including:

  • Market feasibility studies
  • Site search and real estate transaction services
  • Lease, buy, build analysis
  • Comprehensive cross-site comparative financial modeling
  • Property due diligence

Whether you're developing a new greenfield for an independent living community or expanding memory care services within your assisted living community, with Plante Moran Living Forward's senior housing market analysis and site selection services, you will feel confident your senior living development project will be successful. Before you break ground or expand, let’s start a conversation today.

Q4 2019 Market Snapshots
Data for Chicago, Grand Rapids, Nashville, & Virginia Beach MSAs

Market Studies & Site Selection Thought Leadership

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Working With Us

Our dedicated senior living market study and real estate site selection team will help ensure the success of your project from the start. And unlike other firms, we don’t operate or invest in senior living facilities — we’re completely independent and neutral. This means the advice and analysis our team provides is free from any conflicts of interest and solely focused on bringing you the most impactful and cost-effective solution for your organization and project.

Our Work

Clark Retirement Franklin Campus Window Signage
1 min read
Senior living organization increases profitability with repositioning project
To meet the changing needs in the market, improve profitability, and further diversify its existing portfolio, Clark Retirement Communities determined it was time to reposition its main Franklin campus to offer more independent living and lifestyle options.
Eric Dumont Plante Moran Living Forward
Case Study December 4, 2019 1 min read
Marquette Medical Care Facility Senior Living Exterior
1 min read
Medical care facility completes project on budget and on schedule
The Marquette County Medical Care Facility hired Plante Moran Living Forward to provide the resources and expertise to help plan and successfully complete the construction of a new rehabilitation center and renovations throughout the facility.
Mark Eckles Plante Moran Living Forward
Case Study November 25, 2019 1 min read