Skip to Content

Market Studies & Site Selection

Identifying and acquiring the optimal location for a senior living facility is one of the most crucial elements of project planning. Our in-house real estate and senior living market study team can show you all your options.

After completing more than 200 senior living market studies and representing clients in millions of square feet of real estate transactions, our team has gained a unique perspective.

Our "boots on the ground" research and analysis looks beyond quantitative demand estimates from secondary sources. Instead, we calculate current economic conditions based on extensive on-site research of existing services, competitor price points, and other key metrics. We are especially adept in locating overlooked pocket markets with unmet need in many primary and secondary senior housing markets.

Senior living providers like you benefit from our in-house real estate team who provides a complete range of services, including:

  • Market feasibility studies
  • Site search and real estate transaction services
  • Lease, buy, build analysis
  • Comprehensive cross-site comparative financial modeling
  • Property due diligence

Whether you're developing a new greenfield for an independent living community or expanding memory care services within your assisted living community, with Plante Moran Living Forward's senior housing market analysis and site selection services, you will feel confident your senior living development project will be successful. Before you break ground or expand, let’s start a conversation today.

Q3 2018 Market Snapshot
Data for Chicago, Columbus, San Antonio, & Youngstown MSAs

Up Next

Market Studies & Site Selection Thought Leadership

  • How repositioning senior living for wellness improves occupancy

    Can an environment promoting a positive culture of wellness improve occupancy? In one word, yes. This life plan community did it, and with some strategic steps, your senior living community could too.

    Greg Hensley Plante Moran Living Forward
    Article November 20, 2018 5 min read
    Owner
  • Senior Living Market Snapshots: Chicago, Columbus, San Antonio & Youngstown MSAs

    Senior living data from this quarter show surprising trends in four Midwest and Southeast markets.

    Sally Heffernan Plante Moran Living Forward Jacob Boss Plante Moran Living Forward
    Article Q3 2018 10 min read
    San Antonio, Texas skyline
  • Good things come in threes: Exciting news from Plante Moran Living Forward
    Exciting changes are happening for Plante Moran Living Forward: We’re announcing Dana Wollschlager as a new partner, celebrating four staff promotions, and welcoming a new staff member to the team.
    Dana Wollschlager Plante Moran Living Forward Jamie Timoteo Plante Moran Living Forward Braden Russell Plante Moran Living Forward Joanne Stiger Plante Moran Living Forward Miranda Eliason Plante Moran Living Forward
    Article August 9, 2018 2 min read
    Picture of a dog looking up at the camera with confetti falling all around
  • Senior Living Market Snapshots: Ann Arbor, Atlanta, Chicago, & Orlando MSAs

    This quarter’s Midwest and Southeast Market Snapshot reports highlight the importance of understanding senior living market data before opening or expanding into a market.

    Sally Heffernan Plante Moran Living Forward Jamie Timoteo Plante Moran Living Forward Jacob Boss Plante Moran Living Forward
    Article Q2 2018 10 min read
    Man looking at a tablet computer with data bar graph on it

Subscribe to the Plante Moran Living Forward blog

Up Next

Working With Us

Our dedicated senior living market study and real estate site selection team will help ensure the success of your project from the start. And unlike other firms, we don’t operate or invest in senior living facilities — we’re completely independent and neutral. This means the advice and analysis our team provides is free from any conflicts of interest and solely focused on bringing you the most impactful and cost-effective solution for your organization and project.