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Market Studies & Site Selection

Identifying and acquiring the optimal location for a senior living facility is one of the most crucial elements of project planning. Our in-house real estate and senior living market study team can show you all your options.

After completing more than 300 senior living market studies and representing clients in millions of square feet of real estate transactions, our team has gained a unique perspective.

Our "boots on the ground" research and analysis looks beyond quantitative demand estimates from secondary sources. Instead, we calculate current economic conditions based on extensive on-site research of existing services, competitor price points, and other key metrics. We are especially adept in locating overlooked pocket markets with unmet need in many primary and secondary senior housing markets.

Senior living providers like you benefit from our in-house real estate team who provides a complete range of services, including:

  • Market feasibility studies
  • Site search and real estate transaction services
  • Lease, buy, build analysis
  • Comprehensive cross-site comparative financial modeling
  • Property due diligence

Whether you're developing a new greenfield for an independent living community or expanding memory care services within your assisted living community, with Plante Moran Living Forward's senior housing market analysis and site selection services, you will feel confident your senior living development project will be successful. Before you break ground or expand, let’s start a conversation today.

Q4 2018 Market Snapshot
Data for Chicago, Colorado Springs, Madison, & Nashville MSAs

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Market Studies & Site Selection Thought Leadership

  • How active adult communities can attract boomers sooner
    Senior living development expert Dana Wollschlager discusses active adult communities and the mix of services, amenities, property types, and price points best suited to the aging demographic of baby boomers in this Senior Housing News article.
    Dana Wollschlager Plante Moran Living Forward
    Article June 10, 2019 4 min read
    Happy baby boomer couple lying on the floor of their new home in an active adult community
  • Plante Moran Living Forward’s Sally Heffernan graduates from LeadingAge Michigan Leadership Academy
    Sally Heffernan has graduated from the 2018 LeadingAge Michigan Leadership Academy, a yearlong learning experience to equip leaders with the essential insights, knowledge, and skills to directly improve leadership effectiveness in the field of aging services.
    Sally Heffernan Plante Moran Living Forward
    Article June 4, 2019 1 min read
    Hand holding up a graduation cap into the air with an abstract, brightly lit background
  • Inside the 3 fastest-growing U.S. aging markets
    Sally Heffernan, Plante Moran Living Forward vice president and market study expert, sheds light on the fastest-growing senior living markets in this Senior Housing News white paper.
    Sally Heffernan Plante Moran Living Forward
    Article May 24, 2019 5 min read
    Arrow pointing up stairs
  • What drives the success of a wellness culture in senior living?
    Are you the living example of their dream or just dreaming? Your senior living organization’s underlying attitudes and behaviors may be holding your wellness culture back from becoming the driving force behind resident referrals and thriving operations.
    Greg Hensley Plante Moran Living Forward
    Article May 15, 2019 7 min read
    Seniors stretching in a gym during a wellness class at a senior living community

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Related Events

  • 2019 MCSA Annual Conference
    Join Plante Moran Living Forward’s Greg Hensley at this year’s Masonic Communities and Services Association (MCSA) Annual Conference June 23–25, 2019, in Oregon.
    Greg Hensley Plante Moran Living Forward
    Event June 23–25, 2019 Upcoming
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Working With Us

Our dedicated senior living market study and real estate site selection team will help ensure the success of your project from the start. And unlike other firms, we don’t operate or invest in senior living facilities — we’re completely independent and neutral. This means the advice and analysis our team provides is free from any conflicts of interest and solely focused on bringing you the most impactful and cost-effective solution for your organization and project.