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Market Studies & Site Selection

Identifying and acquiring the optimal location for a senior living facility is one of the most crucial elements of project planning. Our in-house real estate and senior living market study team can show you all your options.

After completing approximately 200 senior living market studies and representing clients in millions of square feet of real estate transactions, our team has gained a unique perspective.

Our "boots on the ground" research and analysis looks beyond quantitative demand estimates from secondary sources. Instead, we calculate current economic conditions based on extensive on-site research of existing services, competitor price points, and other key metrics. We are especially adept in locating overlooked pocket markets with unmet need in many primary and secondary senior housing markets.

Senior living providers like you benefit from our in-house real estate team who provides a complete range of services, including:

  • Market feasibility studies
  • Site search and real estate transaction services
  • Lease, buy, build analysis
  • Comprehensive cross-site comparative financial modeling
  • Property due diligence

Whether you're developing a new greenfield for an independent living community or expanding memory care services within your assisted living community, with Plante Moran Living Forward's senior housing market analysis and site selection services, you will feel confident your senior living development project will be successful. Before you break ground or expand, let’s start a conversation today.

Q3 2017 Market Snapshot
Data for Akron, Chicago, Pittsburgh, and Louisville MSAs

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Market Studies & Site Selection Thought Leadership

  • Market Snapshots: Akron, Chicago, Pittsburgh, and Louisville MSAs

    Before starting a senior living capital improvement or development project, you must understand the trends in your target market. Our Market Snapshot reports offer the data you need. (Also, let us know which MSAs we should highlight in the future!)

    Sally Heffernan Plante Moran Living Forward Jamie Timoteo Plante Moran Living Forward Katie Trice Plante Moran Living Forward
    Article Q3 2017 10 mins. read
    senior man looking out a window thinking
  • Seven pitfalls to avoid when planning a senior living construction project

    Is your senior living construction project in jeopardy before the shovel ever hits the ground? Read our e-book so you can avoid these seven highest-risk, highest-cost mistakes during your construction project's strategic planning process.

    Whitepaper September 22, 2017 15 min read
    Image of architects table with construction hat
  • Market feasibility disrupted: Rethinking industry norms

    In an ever-changing industry, senior living providers, investors, developers, and others should question why the market study hasn't evolved with time. To make smart development decisions, you need a new perspective into market feasibility research.

    Whitepaper September 18, 2017 9 min read
    Image of senior man and woman watching sunset
  • Market Feasibility Norms: Changing Your Perspective

    It's no longer enough to check penetrations rates and housing values before building or acquiring a senior living facility. In this webinar on September 13, learn how today's market is demanding a new approach to market feasibility and due diligence reports.

    Jamie Timoteo Plante Moran Living Forward Dana Wollschlager Plante Moran Living Forward
    Webinar September 13, 2017 1 hour watch
    hand holding a lens in front of a blurry city building and road where through the lens a building can be seen clearly

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Working With Our Consultants

Our dedicated senior living market study and real estate site selection team will help ensure the success of your project from the start. And unlike other firms, we don’t operate or invest in senior living facilities — we’re completely independent and neutral. This means the advice and analysis our team provides is free from any conflicts of interest and solely focused on bringing you the most impactful and cost-effective solution for your organization and project.