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Market Studies & Site Selection

Identifying and acquiring the optimal location for a senior living facility is one of the most crucial elements of project planning. Our in-house real estate and senior living market study team can show you all your options.

After completing more than 200 senior living market studies and representing clients in millions of square feet of real estate transactions, our team has gained a unique perspective.

Our "boots on the ground" research and analysis looks beyond quantitative demand estimates from secondary sources. Instead, we calculate current economic conditions based on extensive on-site research of existing services, competitor price points, and other key metrics. We are especially adept in locating overlooked pocket markets with unmet need in many primary and secondary senior housing markets.

Senior living providers like you benefit from our in-house real estate team who provides a complete range of services, including:

  • Market feasibility studies
  • Site search and real estate transaction services
  • Lease, buy, build analysis
  • Comprehensive cross-site comparative financial modeling
  • Property due diligence

Whether you're developing a new greenfield for an independent living community or expanding memory care services within your assisted living community, with Plante Moran Living Forward's senior housing market analysis and site selection services, you will feel confident your senior living development project will be successful. Before you break ground or expand, let’s start a conversation today.

Q2 2018 Market Snapshot
Data for Ann Arbor, Atlanta, Chicago, & Orlando MSAs

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Market Studies & Site Selection Thought Leadership

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    Exciting changes are happening for Plante Moran Living Forward: We’re announcing Dana Wollschlager as a new partner, celebrating four staff promotions, and welcoming a new staff member to the team.
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    Article August 9, 2018 2 min read
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  • Senior Living Market Snapshots: Ann Arbor, Atlanta, Chicago, & Orlando MSAs

    This quarter’s Midwest and Southeast Market Snapshot reports highlight the importance of understanding senior living market data before opening or expanding into a market.

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  • Grand Rapids’ need for senior living spurs changes at local retirement community

    Clark Retirement Communities announces two transformative new construction projects for its Grand Rapids senior living campuses. Plante Moran Living Forward is excited to continue working with the life plan community as its owner’s representative.

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    Article June 27, 2018 1 min read
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  • Senior Living Market Snapshots: Chicago, Columbus, Detroit, & Minneapolis MSAs

    New senior living market data uncovers interesting trends in occupancy, inventory growth, and construction in the Midwest.

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    Whitepaper April 18, 2018 10 min read
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Related Events

  • LeadingAge Ohio Annual Conference & Trade Show

    Join Plante Moran living Forward and Plante Moran at the 2018 LeadingAge Ohio Annual Conference and Trade Show August 28 to 30 in Columbus, Ohio.

    Chris Joos Jamie Timoteo Plante Moran Living Forward
    Event August 28–30, 2018 Upcoming
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Working With Us

Our dedicated senior living market study and real estate site selection team will help ensure the success of your project from the start. And unlike other firms, we don’t operate or invest in senior living facilities — we’re completely independent and neutral. This means the advice and analysis our team provides is free from any conflicts of interest and solely focused on bringing you the most impactful and cost-effective solution for your organization and project.