Business risk has a bad reputation. To most leaders, it’s a barrier to progress, not an avenue. The truth is successful organizations won’t grow without risk, and they might do more harm than good by avoiding it. The key to opportunity in every risk you face — whether it’s economic volatility, evolving cybersecurity threats, supply chain disruption, or the unknown itself — is setting aside the status quo. Simply put, it’s time to shift your perspective of risk and push your strategy beyond the conventional.
Changing your approach to risk — from reactive and siloed to proactive, holistic, and opportunistic — will create a more flexible, innovative organization that can respond and adapt quickly. When you have a stable risk environment and strong controls in place, you can more quickly assess — or leverage — emerging threats, more easily identify opportunities, and take calculated, healthy risks with more confidence and potential payoff.
Our advice? Don’t avoid risk — lean into it. Learn from our experts how you can risk the right way.
