The only constant is change.
As we head into 2025, it’s a fitting time to remind ourselves that this isn’t the first occasion when the automotive industry has faced significant market, policy, and regulatory ambiguity. Let’s not forget how we adapted to the challenges posed by the pandemic, the 2008-2009 recession, the aftermath of 9/11, and other pivotal events.
Yes, it is difficult to navigate the many contradictory signals currently swirling around. However, the industry has gotten pretty good at staying nimble amidst change — largely through scenario planning.
This is a perfect opportunity to dust off the scenario-planning playbook. From potential tariffs to electric vehicle (EV) policies, there are already plenty of foreseeable implications that we can start wrapping our arms around. Indeed, the biggest mistake industry professionals can make right now is to do nothing.
