It’s easy to get caught up in the headline excitement about artificial intelligence. For the past few years, AI technology has brought a sense of magic and excitement that has generated a flurry of activity, learning, and discovery in most organizations.
Yet, the fervor also creates tremendous pressure on business leaders to invest in and leverage it. Firms everywhere are searching for ways to seize first-mover advantages, or to at least prevent competitors’ AI use from becoming disruptive. That makes foundational investment in AI technology and talent a business imperative. However, the challenge firms are facing today is how to turn that investment into value, outcomes, and strategic advantage.
As one of the top 10% of Microsoft Copilot users globally (based on active usage per license), we’ve found that successfully scaling AI is less about the dollar amount invested than about encouraging human adaptability. While the firm intends to invest more than $500 million in technology advances over the next several years to continue innovating and supporting client and staff needs, achieving true AI value impact is much more than just investment and AI activity metrics.
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