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Auto suppliers: It’s smart to consider new markets

October 22, 2025 / 6 min read

In IndustryWeek, Partner Mark Barrott advises auto suppliers to explore new markets amid EV uncertainty. A 4-step diversification roadmap helps assess capabilities, minimize CapEx, and strategically expand beyond automotive to build resilience and sustain growth.

Suppliers to the automotive industry are at a crossroads. On one hand, it’s hard to beat the lucrative volumes historically associated with the automotive sector. On the other hand, the industry is racked with significant order uncertainty. Disruptions caused by tariff complexities, weak consumer adoption of electric vehicles (EVs) and ongoing supply chain volatility are wreaking havoc on short-and long-term planning efforts.

One potential solution for some businesses is to diversify the revenue stream beyond the automotive market. The question is how to make that assessment appropriately.

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