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Webinar

Coffee Break: Affordability in auto — Smarter ways to innovate

Date:
Wednesday, March 11, 2026
Time:
11 a.m. - 11:15 a.m. ET
Join Plante Moran and the Society of Automotive Analysts (SAA) for a virtual coffee break on March 11 as we discuss how suppliers are rethinking product and operational innovation to stay competitive amid ongoing cost pressures.
Automobile being assembled in a factory.

Innovation looks different in today’s affordability-driven market. As affordability gaps widen and cost pressures persist, automotive suppliers are being forced to rethink how — and where — innovation creates value.

During this 15-minute discussion with a live Q&A, our experts Dan Lee and Austin Biskner will explore how suppliers are adapting their product and operational strategies to remain competitive. We’ll share where innovation is driving meaningful impact today and what it means for supplier strategy in the current market environment. Grab a cup of joe, and we’ll see you there.

Don’t miss this opportunity to gain valuable insight into where innovation is creating value today and what it means for supplier strategy.

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