Located in Southfield, Mich., Imperial Marketing is a comprehensive sales and marketing organization that strategically blends skilled personnel, seamless processes, and real-time intelligence to offer customized brand-building solutions that achieve results. Owners Mike Hefner and Joe Lilla recently sat down with us to discuss the company’s strategy and how they transform the data that paralyzes most companies into something actionable and consumable.
Many of today’s companies have become unintentional collectors of data. They have such a massive amount of it — and more coming in all the time — that it almost paralyzes them. Then there’s Imperial Marketing.