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James Pollock
June 28, 2021 Article 4 min read

The pandemic, new tech, and retail innovation have placed unprecedented strain on the traditional retail model — but not all is lost. In Retail Info Systems News, James Pollock outlines how brick-and-mortar retailers can thrive in current and future economic environments.

Shop owner standing outside their storefront on the sidewalk.The predicted demise of traditional brick-and-mortar retailers has become common wisdom as the Amazon juggernaut rolls on and the pandemic supercharged the move to online shopping.

It’s true that the traditional retail model has been under unprecedented strain, but that doesn’t mean that all is lost. There are ways for these players to thrive in the new economy.