The COVID-19 pandemic has upended Michigan’s craft brewery industry, and it’s forcing owners to become creative as they balance short-term survival with long-term potential. Ryan Behringer shares his insights with MiBiz.
An essential part of managing a business has always been understanding fixed and variable costs — and this is even more important in these challenging times. Ryan suggests that owners take a deep look at operations to understand the path forward. It’s hard to work under a cloud of uncertainty but knowing your key numbers and how to engage with customers in new ways will determine who the true leaders are.