Deepen supplier relationships to survive the new normal
Ongoing supply chain disruptions are inevitable, and waiting for a return to “normal” isn’t a viable strategy. In Chief Executive, Dave Plomin and Kim Doyle explain that successful leaders will recognize the challenges and embrace proactive solutions.

From a corporate perspective, though, focusing on when things will get back to the way they were isn’t a viable strategy. It’s far better to recognize there’s a new normal and to execute a comprehensive supply chain strategy that can meet the challenge.
Putting that into practice can’t be done overnight, though. It requires a big change in mindset from the top because most business leaders are more accustomed to focusing on the customer demand side rather than on supply issues.