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5 ways to foster workplace culture in a global company

August 24, 2023 Article 2 min read
Michelle Javier
Companies operating on a global scale are at once more connected and more dispersed than ever before. With a workforce spanning geographies, nationalities, and backgrounds, how can you create a strong workplace culture? Here are our top five tips.
Coworkers talking and working in a modern conference room.In today's globalized business landscape, organizations with a diverse workforce spanning many nationalities and backgrounds face a unique challenge: cultivating a strong workplace culture. Building it takes commitment, strategic planning, and a continuous focus. The benefits can include increased creativity and innovation, improved productivity and profitability, and enhanced customer satisfaction, along with a more fulfilled staff. A first-rate company culture also fosters staff loyalty, leading to higher staff retention and lower turnover costs. To advance the culture in your organization, consider these proven strategies of successful global companies.

1. Embrace diversity as a strength

Celebrating and embracing diversity builds a strong foundation for your workplace culture. By valuing and respecting the unique perspectives, experiences, and talents of staff from various backgrounds, you’ll create an inclusive environment where everyone feels valued. This in turn will foster a sense of belonging and unity and inspire staff to contribute their best and collaborate effectively. Embracing diversity as a strength sustains a more inclusive and collaborative workplace, leading to increased staff satisfaction and higher company performance.

2. Promote shared values and vision

Creating a strong workplace culture across diverse locations requires shared values, a sense of collective purpose, and a unifying vision for your organization. Clearly articulate your company’s core values to create a common thread that connects staff of all identities and backgrounds. When your staff are aligned and have a shared purpose, they’ll be motivated to work toward common goals, and develop a sense of unity that drives performance. Promoting shared values and vision leads to enhanced staff alignment, collaboration, and productivity, resulting in a more cohesive and successful organization.

3. Encourage collaboration and communication

Supporting clear and consistent communication channels, both formal and informal, facilitates knowledge sharing, collaboration, and building of relationships within your global organization. Leverage technology to bridge geographical gaps, encourage virtual team collaboration, and facilitate open dialogue among staff. Regular video conferences, virtual town halls, and online platforms will help foster connections and reinforce the feeling of unity.

4. Invest in cultural awareness and training

Investing in awareness and training programs that help staff understand and appreciate the diverse values and customs within the organization will help reinforce workplace culture and cross-border collaboration. Provide training programs that promote empathy, enhance cross-cultural communication, and minimize misunderstandings to foster a unified and harmonious work environment. Investing in cultural awareness and training leads to improved intercultural communication, stronger team cohesion, and enhanced global business performance for both staff and the company.

5. Recognize and reward outstanding performance

Recognizing and rewarding staff contributions reinforces shared values, fosters a sense of unity, and motivates staff to excel and drive overall performance. Implement recognition programs that acknowledge staff contributions and outstanding performance and celebrate achievements across all your locations. Recognizing and rewarding outstanding performance boosts staff morale, increases job satisfaction, and drives higher productivity and overall company success.

Bringing it to life

Successful global companies bring collaboration, sustainability, and diversity to life in their organizations through targeted efforts such as diversity training, cross-functional collaboration, and sustainability task forces. If you’re doing business across borders, consider these strategies to develop a strong cross-cultural foundation and bring greater value to your stakeholders.

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