
Consumer packed goods (CPG) clients are spending more on trade promotion management (TPM) but aren’t seeing revenue increase proportionally. In a recent Food Industry Executive article, our experts Joe Puglia and Ashley Eaton discuss how CPG companies can drive increased revenue and higher margins by digitizing TPM efforts using Industry 4.0 tools and technologies. TPM automation saves labor, and the ability to analyze enterprise data leads to deeper business insights that can be leveraged to set the stage for negotiations with retailers. The article also highlights five steps to create a successful TPM modernization program.